Many companies have corporate social responsibility (CSR) programs; however, few have as many projects that help a wide range of charities as The Patrón Spirits Company does. Yes the makers of premium alcoholic beverages such as Patrón Tequila, Pyrat Rum, and Ultimat Vodka, are reaching out to the community and trying to make the world a better place.

At their core the company “believes in giving back and being sustainable. This is exemplified by only making Patrón bottles out of recycled glass and being involved in charities such as St. Bernard Project, Action Against Hunger, and Water Keeper Alliance.” The St. Bernard Project is a program that Patrón assists to help raise funds for the heavily affected area of St. Bernard Parish, Louisiana. This area has been deeply affected by the hurricanes that have ravaged the Golf Coast in recent years.

In addition to funding “teams of Patrón Spirits employees regularly donate their time to help rebuild homes in this community.” The fact that they also they also get their employees to volunteer demonstrates the strong corporate environment they are fostering. Patrón also assists the “Hand in Hand for Haiti project. The project’s goal is to build a hurricane-proof, anti-seismic, sustainable school complex that will offer accessible education from pre-school to secondary school, in Saint-Marc, Haiti, an area of great need.”

Patrón is doing more than just helping areas affected by natural disasters. “Through their global fundraising efforts on behalf of The Smile Train, they have enabled over a thousand cleft lip and palate surgeries for children across the world — giving them the opportunity for a new life.” “Ultimat, the ultra-premium vodka produced by Patrón Spirits, proudly supports the efforts of Action Against Hunger, a global humanitarian organization committed to ending world hunger. Through fundraising events and the sale of custom-created “I’m Tired of Hunger” bracelets and t-shirts, Ultimat vodka is deeply committed to raising awareness and funding for this very important cause.” Additionally, The Patrón Spirits Company also supports the Waterkeeper Alliance and Malaria No More, Miles To End Malaria.

On their webpage patronspirits.com you can watch videos and find out more about each program.  There are links if you are interested in making a personal donation to any of these important causes. The Patrón Spirits Company recognizes that they provide a luxury product, and in these tough economic times, those who are able to afford these products may not be willing to pay such high prices. What makes the Patrón Spirits Company stand apart from their competitors is their commitment to making the world, and the environment a better place through extensive corporate social responsibility initiatives.  We like to believe that in the age of the conscious consumer, people want to support companies that make a difference and stand for something. As you can see The Patrón Spirits Company has certainly exemplified being a socially responsible company.
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