Archive for William McDonough
Brad Pitt + Aloe Vera = An Eco-friendly Cleansing Extravaganza
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Have you ever wanted to shower with Brad Pitt? Well thanks to Kiehls’s Since 1851, you can get that chance. The hottie with a conscience has collaborated with luxury hair-and skin-care company Kiehl’s Since 1851 on an eco-friendly body wash to raise money for green causes.
Although Brad Pitt’s obviously camera-ready, he does not appear in any ads for the product nor on the bottle – although a reproduction of a handwritten note is.
One hundred percent of the proceeds from Kiehl’s Aloe Vera Biodegradable $16.95 Liquid Body Cleanser goes to JPF Eco Systems, a nonprofit started by Pitt and Kiehl’s to “minimize impact on the environment through thoughtful design.”
And this is no “Run out and get yours while supplies last” flash in the pan.
The cleanser, packaged in recyclable plastic and consisting of all-natural ingredients such as aloe vera, coconut-derived cleansers and glycerine, has joined Kiehl’s famed product line permanently and is available online, at Kiehl’s counters in department stores and in the company’s freestanding boutiques.
Tags: aloe vera, Biodegradable, biodegradable cleanser, brad pitt, cosmetics company, Cradle to Cradle, Eco Systems, eco-intelligent, JPF Eco Systems, Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser, Kiehl's Since 1851, Kiehls, New Orleans, planet forward, William McDonoughThink Outside the (blue) Box for Ways To Recycle
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In a way, recycling has been around for thousands of years. Ancient cultures began making metal products (pots, swords) that they could melt into new ones. During World War I and II, collective efforts were made to ensure people participated in paper drives and metal drives. The scarcity of resources placed huge importance on recycling key materials to better help the war effort. This “waste not, want not” mentality really formed the basis of what has become our modern ways to recycle. It’s a shame we didn’t continue what those more difficult times had taught us. When did we start thinking that these resources would be infinite again?
During the 1940 and 1950’s recycling became less popular as landfilling was a cheap way to get rid of trash. Luckily, modern recycling of glass, paper, cans, etc became popular in the 1970′s with drop-off recycling centers, and in the late 1980′s and 1990′s with curbside collection. Nowadays, recycling is readily available in most areas and has grown to include plastics and Styrofoam in some cases. Along with the expansion of the actual items that can be recycled, the concept itself has expanded as well.
If you’re looking for more creative ways to recycle, you may want to consider:
Tags: e-cycle, ecycle, freecycle, Freecycle Network, Michael Braungart, paper drives, planet forward, precycle, recycle, Recycling, recycling centers, recycling history, reduce, reusable, reuse, reusing, Styrofoam, sustainable, wartime conservation, William McDonough
