Archive for vehicle range
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Tim
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Following on from yesterday’s story about the proposed environmental grading stickers that may be added to new vehicles in 2012, the first complaints from the automobile industry are already being registered. As I wrote yesterday the proposal is for a grading system based upon emissions, vehicle range, fuel economy and annual cost of operations. At this point the idea remains a joint proposal from the Environmental Protection Agency and the Department of Transport, although not confirmed dealers have been quick to respond in a negative fashion. The grading system would simply bring the US auto industry in line with what is already happening in Japan and Europe and yet the response to the proposed change has caused some immediate panic from car dealerships .
The knee-jerk reaction appears to be driven by the fact that only a few cars (typically electric or hybrid vehicles) would receive a grade above a ‘B’ with the A+ designation reserved exclusively for electric vehicles. A dealer in Massachusetts feels the information will cause confusion and lost sales for his dealership:
“Anything that’s not an A is bad, right? It’s misleading to the consumer. I could be so customer a D (rated vehicle) but if you are driving mostly on the highway it could be an A”
A second dealer agreed and suggested that the car industry should receive support from the government in terms of stimulating sales as opposed to devising new environmental labels:
“I think it’s foolish and more government intervention where it doesn’t need to be, people aren’t idiots”
While I do understand car dealers may not be very responsive to change, I think the key message is being entirely missed. The idea and value of the labeling (which admittedly is very large and bold) is to heighten public awareness about fuel economy and environmental impact, the playing field will be level in terms of evaluation for each individual vehicle and the final decision naturally will rest with the consumer. What I feel is probably causing the reaction is the perceived stringency of the grading system, where previously miles per gallon or kilometers per litre were the only shared information in an immediate fashion now a consumer will see an overall environmental rating based upon emissions, vehicle range and running costs. If anything it will move the understanding of vehicle impact to a better place in the public forum, consumers will still shop for specific vehicles based upon their needs but when the final comparison is made between cars the relative eco-friendly aspects will be considered in the buyer’s equation. Surely that is a good thing?
Perhaps car dealers should be looking internally as to how the manufacturers themselves can develop vehicles which receive higher grades rather than immediately crying foul and saying sales will be impacted. If sales are indeed impacted it will primarily be for vehicles that perhaps need a full redesign.
Tags: car grades for green ratings, chevy volt, consumer watchdog, Department of transport, eco labels, eco-grading, eco-labels for vehicles, electric vehicles, energy consumption, environmental certification for cars, Environmental protection agency, EPA, fuel consumption, green vehicles, hybrid vehicles, planet forward, the clinicians, vehicle mileage, vehicle range
Posted by:
Tim
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It might seem too obvious to even be necessary or you may argue that anybody who watches the news or reads it occasionally is more than aware of the need for more environmentally friendly cars. In essence that’s true but nevertheless the US government might be adding an eco-grading system for all new vehicles that are placed on the market starting in 2012. It’s not a bad idea and at least takes away from the dealer hype or any risk of misinformation. All consumers should know the overall environmental rating for a new car purchase via a scale that is not biased toward a particular manufacturer or vehicle type but will truly be able to compare apples with apples or if the mileage is really bad lemons with lemons.
The Chevy Volt which we’ve discussed at some length looks set to corner the electric market in 2012 and from their website I wanted to share the proposed new vehicle credentials that will appear on all new cars in showrooms and lots throughout the country, however I don’t see a grade on this example but I assume it to be an A+. I think the idea looks pretty useful and really does focus on a few critical areas; annual fuel costs, range of the vehicle, emissions from the vehicle. The combination of these three factors will allow the buyer to make more rational and informed decisions when shopping for cars especially when considering the lifespan of the vehicle and the environmental impact of owning it. There is also something to be said for seeing in black and white (and green) the annual fuel cost savings which when married to the emissions statistics should add even more heightened appeal to certain specific cars.

The labeling system is being proposed as a joint collaboration between the Transportation Department and the Environmental Protection Agency. Each passenger car would receive a grade between an A+ and a D with the grading based upon the factors I’ve outlined above. The initial reports state that only electric cars would be eligible for an A+ rating while certain plug-in hybrid cars could receive a classification as high as and A. The information is certainly more useful than the current MPG designations for urban and highway driving which only allow a certain level of insight to the vehicles green performance. It is expected that the traditional family car would receive a grade of B or C under the proposed standards, according to the EPA the primary goal is to simplify the evaluation process for environmental standards so that consumers can readily acquire the information they need to make an easier and more informed decision about their new car.
Hopefully the market itself will pay as much attention to this labeling system if it becomes a reality as they do when looking at video screens, stereo systems and trunk space when they go shopping for a new car. I also think the idea is long overdue and can only enhance the appeal of the more fuel-efficient vehicles that the market so desperately needs. I’m tempted to speak about the anticipated spike in fuel prices that experts are forecasting for 2013 but I’ll save that for another post. We’ll be watching to see if this gets approved as ideally it shall.
Tags: car grades for green ratings, chevy volt, consumer watchdog, Department of transport, eco labels, eco-grading, eco-labels for vehicles, electric vehicles, energy consumption, environmental certification for cars, Environmental protection agency, EPA, fuel consumption, green vehicles, hybrid vehicles, planet forward, the clinicians, vehicle mileage, vehicle range
Posted by:
Tim
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We’ve come such a distance in the last decade in terms of innovation for alternate energy vehicles. The truth is we’ve only just begun to make the conversion to making the automobile industry an environmental one without the dependence on fossil fuels. Twenty years ago miles per gallon / km per litre were among the selling points of a new vehicle, my sincere hope is that within the next decade these old terms will be replaced by range per charge or range per cell. Electric or fuel cell vehicles will be the future with the right application of investment and technologies – our innovation in automobile design has rarely gone stagnant and the new age we enter is exciting and hopeful – but also requires marketing, strategy, research and innovation. None of this touches on something that appeals (at one time or another) to almost all new car buyers – what does the car look like. The news on that front is excellent too as you’ll see beneath.

The very green (and green) Ferrari 599
Ferrari’s new petrol-electric hybrid 599 can switch between zero-emissions electric power, petrol power, or a mix of the two, cutting emissions of carbon dioxide (CO2) and boosting fuel consumption. The remarkable prototype appeared at the opening day of the Geneva Motor Show in Switzerland and was the star of the show. The hybrid vehicle – which uses the electric motor to support a more traditional 6.0-litre V12 gasoline engine – featured a bright metallic green paint to reinforce its environmentally friendly credentials. Ferrari hope to be able to offer the green technology as an option across Ferrari’s entire range of cars by 2015.

The Mercedes F800 hybrid
Mercedes are also changing the market (and to be fair are closer to greening their fleet than many) and were featuring some eco-friendly prototypes at the exhibition. The F800 4 door coupe (above) is designed to be a plug-in hyrbid and fuel cell car. Market date 2012 or 2013.

The all new green Spyder
Finally for the buyer who wants a true sports car that is also green Porsche have the answer in the near future. The new 918 Spyder (above) achieves the unthinkable, the performance of a top notch sports car with the emissions of a sub-compact. The plug-in hybrid offers 94 mpg and the speed that some need.
I’ll write more soon and feature some vehicles that the rest of us might be able to afford!
Tags: 2010 geneva auto show, alternate energy, alternative fuel, alternative fuel vehicles, auto show, eco-cars, eco-friendly cars, electric cars, emissions, emissions reduction, energy conservation, ferrari, ferrari 599, Fossil Fuels, fuel cells, hybrid vehicles, Mercedes, miles per charge, miles per gallon, planet forward, Porsche, Porsche 918 spyder, vehicle range