Archive for sustainable food

You’ve probably heard of John Paul Mitchell Systems or purchased one of their beauty products. I bet you weren’t aware that the CEO and co-founder, John Paul DeJoria, is a sponsor of “The Appalachian Community Gardening and Food Security Project.” For those that don’t know “Appalachia is a 205,000-square-mile region that follows the Appalachian Mountains from southern New York to northern Mississippi. It includes all of West Virginia and parts of 12 other states.” In 2010, John Paul DeJoria founded Grow Appalachia, “a non-profit initiative that helps Appalachian families plant a healthy future.”

DeJoria is “a businessman who had surmounted enormous odds in the process of building a very large business organization.”  He’s a man who believes strongly that, “success not shared is failure.” Among his many philanthropic activities he tackled the problem of hunger head on in Africa. Over time he came to believe that it was “time to address hunger and food security issues in the US.” Given the size of the area known as Appalachia, you can understand the magnitude of the hunger issue they were trying to combat. The basic goal of “Grow Appalachia” is to try and solve the hunger issue by teaching people how to grow their own food. This is a simple lesson that many of us can take away from the project.

Last year the program strived to “provide skills and resources needed to grow sustainable, nutritious food.” They wanted “healthy food preparation and preservation.” This was so people knew nutritious ways to not only prepare their harvest in season, but help to make it last somewhat through the winter months. These were only a few of the programs goals, which also included bringing produce to the elderly as well as disabled people, and starting farmer’s markets. In 2010 the program made great progress as “nearly 100 families have planted their own gardens; four community gardens have been planted in Eastern Kentucky; an estimated 60,760 pounds of food have been harvested; and more than 1,000 people have received fresh, high-quality vegetables.”

Part of the hunger problem is that healthy foods such as vegetables and fruits are often more expensive than fast-food alternatives, therefore making them unattainable. It’s a sad reality, but a family can buy more calories per dollar when they are buying unhealthy take-away foods. So cost factors can force people to eat an unhealthy diet, as cost is a key factor for many families. By allowing the people living in Appalachian communities to grow their own vegetables it not only gets them in a healthy eating mindset, but allows fruits and vegetables to be readily available for a fraction of the cost. Beyond that, the program gives dignity and respect to those involved, as they are an integral part of the programs success. Attempting to find a sustainable solution to help fight poverty and hunger in this area is an admirable feat. Perhaps other companies will take note and begin similar programs.

Check out this youtube video for coverage on Grow Appalachia from Forbes with John Paul DeJoria

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Oprah Winfrey, the granddame of Daytime television, interviewed journalist Michael Pollan, who you may or may not remember as a food expert featured in the documentary Food, Inc. Pollan was on the show promote his new book Food Rules: An Eater’s Manual. When speaking to Oprah about the documentary Food, Inc. he spoke about the difference between chickens today and what he calls “your great-grandmother’s chicken” from 100 years ago. He drew attention to the fact that today’s chicken is not an eco-friendly one, as it is being grown at a faster rate, which means more antibiotics are being used. As a result of the alarming rate of antibiotic, society is then faced with antibiotic resistant germs, known as “super germs”. This is the dilemma of factory-farmed food, which then begs the question is there a way to mass-produce an eco-friendly and sustainable version of the food we eat?

According to Pollan it is entirely possible.  The hitch is that this new method for faming is unknown at the present time; yet ingenuity and perseverance will surely provide a solution.  He says the problem is what he calls the ‘Western Diet’, which didn’t exist 100 years ago; it consists mostly of processed foods that contain copious amounts of sugar and fat with limited to no fruits and vegetables. The ‘Western Diet’ is not an eco-friendly or healthy one, because it inspired heart disease and diabetes to reach all time highs and alarming rates of growth.

This is where his new book Food Rules: An Eater’s Manual comes in.  The publisher describes the book as an “indispensable guide for anyone concerned about health and food. Simple, sensible, and easy to use, Food Rules is a set of memorable rules for eating wisely, many drawn from a variety of ethnic or cultural traditions. Whether at the supermarket or an all-you-can-eat-buffet, this handy, pocket-size resource is the perfect guide for anyone who would like to become more mindful of the food we eat.”  Building on this idea Pollan shared his thoughts on beef and dairy with Oprah. “I’m very picky about the meat I eat,” he says. “I eat grass-fed beef, which is now becoming more common. Yes, it’s still more expensive, but it’s a very sustainable product.” When he’s buying dairy, Michael looks for pastured dairy—milk from grass-fed cows. “It’s got more beta carotene, more omega-3s, all this kind of stuff.” Michael also likes to buy produce from farmer’s markets. “Getting out of the supermarket when we can is a very important part of learning where your food comes from,” he says. “Ask the farmer”.  When they finally started to delve into the book, Pollan shared a few of his rules with the audience:

 food-rules-an-eaters-manual1) Eat food: meaning eat real whole foods, novelty in food is unhealthy for the  most part.
 2) Don’t eat anything your great-grandmother wouldn’t recognize as food: his  definition of this is that she would not understand the idea of yogurt in a tube,  instead mistaking it for toothpaste.
 3) Avoid food products containing ingredients that a third-grader cannot  pronounce: again this is a straightforward rule, simple ingredients and no  preservatives are best.
4) Eat only foods that will eventually rot: Pollan does not consider the Twinkie  food, as it does not really rot.
 5) Eat all the junk food you want as long as you cook it yourself: he says if you enjoy French fries eat them, but make them yourself. If you go through the  process of making fries, or baking a cake etc… you not have it as often because it  takes time and planning, but also it will be healthier as there are not additives,  dyes and preservatives in what you are making and you control the fat and sugar  content.

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Steve Ells was interviewed by Oprah to discuss his revolutionary ideas about fast food. Ells shared his story which illustrates how Chipotle Mexican Grill is a great example of corporate social responsibility (CSR), “in 1993, [he] opened the very first Chipotle Mexican restaurant. “I think fast food to most people means cheap, highly processed,” he says. “At Chipotle, it’s just the opposite. Everything at Chipotle is fresh, never frozen, with the exception of corn.”

chipotle-mexican-grillElls says 45 percent of Chipotle’s beans are organic, and restaurants buy produce from local family farmers in the months it’s available. Chipotle also serves more naturally raised meat than any other restaurant company in the country. In 2010, the chain expects to serve about 70 million pounds of meat. One hundred percent of its chicken and pork are naturally raised, with beef at 60 percent. “These make for better tasting meats and better for the environment,” Steve says. Steve’s dedication to fresh food is paying off. Chipotle serves 700,000 people a day and saw more than $1 billion in sales in 2009. “Access to sustainably raised food shouldn’t be a luxury,” he says. “It should be an everyday occurrence.””

Ells’ Chipotle Mexican Grill is an excellent example of corporate social responsibility because he believes in Food With Integrity™, but this is more than a mere slogan. According to the Chipotle website “the hallmarks of Food With Integrity™ includes things like unprocessed, seasonal, family-farmed, sustainable, nutritious, naturally raised, added hormone free, organic, and artisanal. And, since embracing this philosophy, it’s had tremendous impact on how we run our restaurants and our business.”

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