Archive for reusable products
Hello and welcome (back) to the Planet Forward blog on this lovely TIFF Friday here in Toronto. We’re fortunate to have the Toronto International Film Festival (TIFF) on our doorstep and this year is proving to be the biggest one yet. But TIFF is not the only thing we’re proud of today. We also want to give a shout out to Toronto for reducing the use of plastic bags and increasing its use of reusable bags.

Planet Forward Reusable Organic Cotton Bag with "A Good Planet is Hard to Find" design (now on sale for $5.00 - click to enlarge image)
We first wrote about the bag-free policy that was passed in June 2009 in Toronto with some skepticism. We were not sure that a five cent fee being charged to consumers for plastic bags by retailers was going to have an impact. We understood that the purpose was to help curb the number of plastic bags that end up in Toronto landfills but we questioned if this was the best route to take to truly make a difference. Were people going to accept that they now have to pay for bags? Would retailers enforce the policies and charge customers appropriately? Many of these questions were answered just one month after the fee was instituted as there was a reported 80% drop in use at grocery stores alone! Grocery stores were the biggest plastic bag culprit so this was a sign that, yes the fee was making a difference afterall.
According to CP24.com “in 2007, Ontarians were using seven million plastic bags each day. That equals four bags per person–more than our fill of bags!” Four bags per person was a clear indication that something had to be done about the plastic bag situation and we needed government intervention because we clearly were not going to do it on our own. Surprisingly, in the end the bag free policy fee has made a difference. Some retailers report as many as 70% of their customers now bring their own reusable bags. How amazing is that? It is great to hear that retailers are onboard with this initiative as they truly dictate its success and failure. There may be some who still resist but hopefully customers pick up the slack in that case and refuse their offer of a free plastic bag and pull out their own funky reusable bag.
In Ontario, a few chains have implemented the five cent fee outside of Toronto as well for the sake of consistency so that all their customers are treated the same regardless of which location they shop at. This is fantastic because it is only for the collective good to have this initiative mushroom. It’s best that everyone get used to bringing their own reusable bags with them regardless of where they live or shop. While it is all well and good that retailers are making consumers think about each and every plastic bag they use, what about the bags you already have? Well now you can recycle them in Toronto. You can now empty out your drawer, container or bag of bags and recycle them. This way you know that they will not end up in a landfill. Check your local area recycling depots and confirm you are able to recycle them in your area. If not, find out why. Change will only happen if people demand it.
The drop in the use of plastic bags in Toronto is an example of how government and private sector businesses can and should work together to make a difference for the environment. Kudos to Toronto, for a job well done. Now if we can only get them to institute a reusable bottle policy to get rid of all those plastic water bottles or a reusable mug law to decrease the disposable coffee cups that seem to make their way everywhere. Baby steps. It’s progress not perfection and reusable bags is a great first step.
Tags: corporate social responsibility, cp24, Eco Friendly, eco friendly living, eco-friendly lifestyle, ecofriendly, Green Living, greener lifestyle, planet forward, Recycling, reusable, reusable bags, reusable grocery bag, reusable organic cotton bag, reusable products, reusable shopping bags, reusable travel mug, stainless steel bottle, stainless steel thermal mug, stainless steel thermal travel mug, stainless steel water bottles, sustainable, sustainable choices, sustainable lifestyle, Sustainable Living, Sustainable Practice, sustainable practices, sustainable product, sustainable products, sustainable solutions, TIFF, Toronto, toronto international film festival
Brita water is embodying corporate social responsibility by helping the environment through product integration, in their new ad campaign for filterforgood.ca. According to the Filter For Good website all they asked is that people take the pledge stating that you will “help reduce bottled water waste by switching to Brita filtered water and a “reusable water bottle”. You can join the over twelve million other people who have and can take the pledge here.
Once you sign up for the pledge you are informed that the simple commitment you made to carrying a reusable water bottle will prevent 730 plastic disposable bottles a year from going into a landfill. Did you know that according to their facts page “Americans [alone] used 50 billion water bottles in 2006 and sent 38 billion water bottles to landfills, the equivalent of 912 million gallons of oil? If laid end to end, that’s enough bottles to travel from the Earth to the Moon and back 10 times. If placed in a landfill or littered, those bottles could take up to 1,000 years to biodegrade.”
This blogger’s favorite reusable water bottle is the Planet Forward Stainless Steele Bottle (which comes in four sizes and ten colors which range the spectrum of the rainbow). It’s currently available for 40% off with coupon code BGSG40.
This is an amazing product integration opportunity for Brita as they are advertising and selling the virtues of their Brita filtration system (both jug and tap variations) are part of the modern urban environmentalist lifestyle. Once you sign up for the pledge they even give you links to coupons for $5.00 off a new Brita pitcher or faucet, as well as giving you fun facts about the good you doing through your commitment. This creates a positive association between their product and environmental issues, thus empowering the consumer to carry an environmentally sound reusable water bottle.
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Tags: Brita, Brita filter, Brita filtration system, Corporate Responsibility, corporate social responsibility, environmental issues, Filter For Good, landfill, landfill waste, planet forward, plastic water bottles, reusable bottle, reusable products, reusable stainless steel water bottle, reusable Water bottle, stainless steel water bottle, sustainable bottle, sustainable products
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Tim
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Welcome back to the Green Gazette, I’ll get back on track today with some shorter stories that may capture your thoughts as I’ve been running a bit long winded during my last few posts.

Cynthia Onorevole
Here’s a feel good story that makes you realise that good habits learned early can raise the awareness of a child to such a point that they excel in helping out others. In this circumstance Cynthia Onorevole of Rockaway Township, New Jersey has earned the highest accolade afforded within the Girl Scouts – The Gold Award, the pinnacle award for any Scout. Cynthia’s achievements had a very distinct eco-flavour attached which is encouraging (and I think reflects the changing overall awareness amongst those younger than myself about the environment). Cynthia earned the award by conducting a two-week long eco camp for students from 4th to 8th grade. Her curriculum included hands-on activities, such as making bird feeders, recyled materials being transformed into art, painting flower pots, and planting flowers. She also conducted daily included informational and Q/A sessions to provide the students with facts and strategies for protecting the environment in their daily lives. Her personal interest was sparked when she became a scout at the age of 5 and her dedication to all things environmental ever since led to her creating the eco-camp. She is currently at Junior College and hopes to join the EPA when schooling is complete. I hope she makes it as that sort of passion should be matched by a profession that suits it perfectly. Cynthia had this to say:
“My main goal was to raise awareness and provide information about environmental issues for students in grades four through eight,” said Onorevole. “I love working with children and making a positive impact on the environment. This was an excellent opportunity to utilize my knowledge in an effective and valuable way.”
Onto a very different topic, can a relationship flourish when one partner is very eco focused work if the other is more of a bystander? (for want of a better word). Of course it can and this article in the San Francisco Chronicle spotlights a couple who face that question every day, better still they’ve been doing it for 18 years and look set to continue. My sentiment? Better that half a couple are active and concerned with the environment than neither. A green lifestyle doesn’t need to be force fed to someone, hopefully awareness and education will create the same results with time and dedication.

One trashcan of waste for the entire year!
Finally a story that is really humbling, however I don’t know that matching the achievements of this family is a goal so much as evaluating some of the practices you have in your household. From the Daily Mail in England comes a story about a family who completed 2009 with an eco-plan that reduced their waste to one trash can for the entire year!! The full article makes for a great read but they were inspired to cease using plastic bags under any circumstances but also implemented the following which caused the amazing results of almost zero waste for an entire year:
- Growing as much of their own food as possible
- Using only reusable bags when they shop
- Composting whenever possible
- Ensuring 99% of all that they purchased could be recycled
They have created their own website which highlights their methods - myzerowaste.com – and this year they plan to reduce their waste to even less. I’m not sure if my predominant feeling is inspiration or guilt!
Tags: art from recycled material, composting, eco awareness, Eco-Camp, eco-romance, environmental education, environmentally friendly, EPA, Girl Scout Gold Award, Girl Scouts, myzerowaste.com, one trash can of waste per year, planet forward, Recycling, reusable bags, reusable products