If you grew up in the same era as I did and music played a significant part of your life, you’ll already be very familiar with Chrissie Hynde the vocalist who founded the band The Pretenders in 1978. Since their first album in 1979 The Pretenders have remained a going concern for over 30 years now although there have been lineup changes Chrissie Hynde has always remained at the front of a band who were hugely popular in the 1980s. Hynde’s public profile has been high for many years and not just due to her music, as she has been an avid campaigner for animal rights groups and has been an active part of PETA and Viva! for many years. It’s always great when a musician has something to say about social issues of any sort especially when their time is also spent actively supporting groups that benefit the world as a whole. Hynde has long been a dedicated vegan and has even opened her own vegan restaurant back in her hometown of Akron, Ohio.

Chrissie has also had some high-profile romances including Ray Davies of The Kinks, Jim Kerr of Simple Minds and renowned artist Lucho Brieva. In fact her most recent relationship with producer/musician JP Jones has resulted in the two of them launching a brand-new eco-friendly line of clothing. As you would expect the new clothing line contains numerous items that are not just environmentally friendly but also stylish with more than a hint of rock ‘n roll.

The company is called Fairground Luck and will contain no animal skins and all products will be made in an eco-friendly fashion. While the high-end line is targeted towards musicians essentially anything could be worn by anyone such as stylish T-shirts, skinny jeans, faux leather jackets and cowboy boots. Chrissie believes not enough choice exists when one comes to choosing clothing with a rock sensibility. She adds:

“Like most women, I love fashion and clothes. I love handbags and shoes. Everybody will be able to find everything they love in a non-leather version, fashion should be fun. I’ve thought about this for years. How to get non-leather cool boots and stuff. Ask EmmyLou Harris what her favourite boots are, and get Todd Oldham to design them”

The product line will definitely have a certain amount of flair attached to it seeing as famed designers Todd Oldham and John Bartlett have worked with Hynde on the entire product catalog. Fairground Luck does not yet appear to have a website that is live but I’m sure that will follow in the weeks ahead. But in the meantime I suggest you stop your sobbing, keep your brass in pocket because these new clothes will be the talk of the town. If you’re a Pretenders fan you know what I’m saying!