Archive for plastic water bottles
Reusable Water Bottle Pledge From Brita
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Brita water is embodying corporate social responsibility by helping the environment through product integration, in their new ad campaign for filterforgood.ca. According to the Filter For Good website all they asked is that people take the pledge stating that you will “help reduce bottled water waste by switching to Brita filtered water and a “reusable water bottle”. You can join the over twelve million other people who have and can take the pledge here.
Once you sign up for the pledge you are informed that the simple commitment you made to carrying a reusable water bottle will prevent 730 plastic disposable bottles a year from going into a landfill. Did you know that according to their facts page “Americans [alone] used 50 billion water bottles in 2006 and sent 38 billion water bottles to landfills, the equivalent of 912 million gallons of oil? If laid end to end, that’s enough bottles to travel from the Earth to the Moon and back 10 times. If placed in a landfill or littered, those bottles could take up to 1,000 years to biodegrade.”
This blogger’s favorite reusable water bottle is the Planet Forward Stainless Steele Bottle (which comes in four sizes and ten colors which range the spectrum of the rainbow). It’s currently available for 40% off with coupon code BGSG40.
This is an amazing product integration opportunity for Brita as they are advertising and selling the virtues of their Brita filtration system (both jug and tap variations) are part of the modern urban environmentalist lifestyle. Once you sign up for the pledge they even give you links to coupons for $5.00 off a new Brita pitcher or faucet, as well as giving you fun facts about the good you doing through your commitment. This creates a positive association between their product and environmental issues, thus empowering the consumer to carry an environmentally sound reusable water bottle.
Tags: Brita, Brita filter, Brita filtration system, Corporate Responsibility, corporate social responsibility, environmental issues, Filter For Good, landfill, landfill waste, planet forward, plastic water bottles, reusable bottle, reusable products, reusable stainless steel water bottle, reusable Water bottle, stainless steel water bottle, sustainable bottle, sustainable products10 Disturbing Facts On How Much We Waste
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I’m reminded of just how wasteful we are as I’m at a local mall noticing what’s in the full garbage bin. Lots of plastic bottles, aluminum cans, cardboard – all recyclable, but carelessly tossed and headed to the landfill. People discard things in the garbage without any consideration or respect for the environment. How wasteful are we? Let me count the ways with 10 alarming facts about how we impact waste:
- Americans throw away 2.5 million plastic bottles every hour. They take 400 to 1000 years to degrade.
- About 80% of what Americans throw away is recyclable, yet the recycling rate is just 33%.
- $1 out of every $10 spent on food goes into packaging and in the US, over 400 billion plastic bags are tossed into the garbage. Plastic bags can take 1000 years to degrade.
- The average student lunch accounts for 67 pounds of packaging and waste per year (that’s 4.6 trillion pounds in the US alone)
- 5 billion drink boxes are thrown away each year in North America
- 2/3 of our household waste can be composted
- 8 out of 10 water bottles end up in a landfill
- The state of Texas could be shrink-wrapped with the amount of plastic film that Americans throw out
- Read More→
An Ecofriendly Living Rant – Bottled vs Tap Water
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What will it take to educate consumers about ecofriendly living to the point of changing their habits? The reason I am asking is that of late I have noticed a virtual parade of shoppers carrying multiple cases of bottled water coming out of big box grocery and bulk stores. What happened to the idea that ecofriendly living was taking off? I thought, naively so perhaps, that change was upon us. What is troubling is that the quality of water in those bottles has recently been under cloud of suspicion, not to mention that the plastic leeches toxins. I can almost understand if there is something different in the bottle but plain water can easily be poured into a sustainable bottle.
We were a bottled water buying family once upon a time, but have since seen the light. We take our Brita filtered water and fill our sustainable bottles, which has become a matter of habit. Some may try to make the argument that the convenience outweighs the issues but this is not so. A sustainable bottle can be just as convenient and you are certain about the quality of the water.
Tags: Bottled Water, Brita, Brita filter, ecofriendly, ecofriendly living, plastic bottle reduction, plastic bottles, plastic water bottles, reusable Water bottle, sustainable, sustainable bottle, sustainable product, sustainable products, tap water
