Archive for philadelphia eagles

Retrofitting buildings to become more environmentally friendly is a a growing industry within the green economy, but when the building is a 67,000 seat football stadium the task and the benefits are that much bigger. Lincoln Financial Field is the home of the Philadelphia Eagles and although the stadium is just 7.5 years old a huge eco-friendly initiative by the teams owner is on schedule to be ready by this summer. It did occur to me why weren’t many of these ideas built into the original stadium design with it being so new but apparently this was always in the plans for the facility.

The makeover will include the addition of eighty wind turbines along the upper facade of the stadium, some 2,500 solar panels on overhangs and building facades plus a 7.6 megawatt power plant in the parking area. The achievements will surely be reviewed by the National Football League and other teams may well see this as a challenge to upgrade the eco standing of their own arenas. The Eagles franchise is doing more though than the large renewable energy constructions but are also reviewing all products used in the stadium to try to transfer them to renewable sources where possible, for example even the beer cups are made from a corn based plastic.  Investment in the solar panels, turbines and power plant is anticipated to run at about $30 million but the fixed rate power costs (in tandem with SolarBlue) are expected to save the team $60 million over the next 20 years not to mention the huge savings in energy use – reduced carbon dioxide emissions mark the equivalent of taking more than 40,000 cars off of the road. Eagles owner Jeffrey Lurie explains:

“It’s smart business because it saves money and protects us against a rate hike,. but in owning and managing an NFL team that’s on national TV, to have that kind of iconic symbol converting to renewable energy, we hope it can be a good example and encourage other businesses to do even better than us.”

The Eagles stadium green retrofit to be complete this summer

The Eagles stadium green retrofit to be complete this summer

While the giant wind turbines will be the most visible part of the program the club have been making commitments in all areas of their operations title the ‘Go Green’ campaign. At present some 80% of the stadiums trash is recycled with the remainder going to landfill but they aim to get closer to 95%, tree planting campaigns associated with the team in Philadelphia are in place and the entire organization’s employees are expected to recycle.  Currently the Philadelphia team are seen as the NFL poster child for greener operating practices and other clubs look to them for ideas and consultation. Currently only 12 NFL franchises out of 32 take part in the monthly green conference call for the league and the Eagles are the pacesetters.

If its possible with one franchise it should be possible for all. We’ll wait and see as I plan to write more about sports teams and their green initiatives throughout the year.

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I’ve found that in recent weeks I’ve tended to write about very heavy topics when it comes to enviromental issues. The reality is I should be doing just that as raising awareness for some of the bigger challenges that exist seems to be a never ending quest. Just for tonight I thought I’d focus on something a little less intense and not just as an excuse to show women in bikinis!

The bracelet made from recycled flip-flops as I mentioned.....

The bracelet made from recycled flip-flops as I mentioned.....

The NFL of course holds huge marketing appeal in addition to managing the football league itself and part of the multi-million dollar advertising attack revolves around the official cheerleader squads that are associated with each franchise. The Philadelphia Eagles like all teams (I think?) have their own cheerleaders who are making an environmental statement by building a theme on their new official calendar ‘Saving The Oceans‘. The calendar is released this week and to celebrate that the entire squad will be getting their hands dirty and pulling assorted trash and debris from the banks of the Delaware River in Philadelphia this evening. It’s supposed to be in nearly 100f when the event begins so a muddy river bank in Philadelphia will not be the ideal place to be. Volunteers are encouraged to join and they hope turnout will be high to help promote the launch of the new calendar.

Each member of the team will be wearing T-Shirts emblazoned with “There Is No Planet B” as they take time to pull refuse from the river. The goal is to removed 300lbs of trash that would otherwise follow the river down to the Atlantic Ocean, an honourable effort which is symbolic of the work needed on rivers and streams everywhere. Oceanic pollution is not being curtailed anywhere near as aggressively as changes to air quality, whether its because so much of the impact occurs hundreds of miles offshore or is perceived as harder to measure and resolve is unclear. The cheerleaders are not new to raising eco-awareness as they have had ‘eco-sexy’ photo-shoots for the last few seasons; featuring bikinis and accessories made from a variety or recycled material. In the most recent photo-shoot a cheerleader wears a bracelet made from flip flips that had washed up on a beach. Another bikini being worn has been constructed from recycled nylon fishing nets.

The effort does more than increase awareness this year as 10% of proceeds will be directly donated to the Gulf Restoration Network, who are working frantically to reduce the impact of the Gulf of Mexico oil disaster. The calendar will be launched towards the end of next week and you can secure your copy via their website.

For more information about the Philadelphia Eagles Cheerleaders Calendar and eco-event click here.

For information about ordering the 2010/11 calendar please click here.

To visit the Gulf Restoration Network site or donate please click here.

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