Archive for nfl
Welcome back to the Planet Forward blog for another edition of our weekly green news highlights. This week: Super Bowl XLVI is a lot greener than you think despite the huge consumption at the event; Leonardo DiCaprio: Lyon blend sustainable coffee benefitting the Leonardo DiCaprio Foundation and various environmental charities; and wind power still growing in California. Just click on the links to learn more.
Image Credit: realclearsports.com
The Super Bowl XLVI: A Super Renewable Opportunity. Did you know that the NFL purchases renewable energy credits in Super Bowl host cities to offset energy consumption? That’s right, they offset the massive energy use and support renewable energy. In fact, the NFL has been going green for a while now but they neglect to brag about their green initiatives when they should be loud and proud. The NFL’s top two teams are league leaders in renewable energy and energy efficiency. ”The Patriots and Giants are leading the way to victory on the gridiron and off the grid. In late 2011, both teams joined the ranks of the Eagles, Redskins, and Cardinals, among others, in pursuing clean ways to power their stadiums. The Giants share their home field, MetLife Stadium (host of the future 2014 Super Bowl), with the New York Jets in East Rutherford, New Jersey. The stadium’s location was built with access to public transportation in mind and the stadium itself was constructed with an eye toward preserving the surrounding meadowlands. Even the seats are made from recycled materials!” And the New England Patriots “launched their own renewable energy campaign, promising to install one megawatt of solar power between Gillette Stadium and the surrounding entertainment center, Patriot Place. The installation, which is expected to reduce carbon emissions by more than 800 metric tons, will make the Patriots the league leader in renewable energy offsets.” I’d say that’s a green touchdown.
Leonardo DiCaprio Launches Charity Coffee Brand. That’s right, DiCaprio has aligned with coffee roaster La Colombe Torrefaction for a high-end sustainable coffee line called Lyon. 100% of the net profits from Lyon will benefit environmental charities through the Leonardo DiCaprio Foundation. “Raising awareness on the most pressing environmental issues of our time is more important than ever,” said Leonardo DiCaprio. “I am thrilled to be a part of this new project with La Colombe that will help aid the shift to a truly sustainable future for the planet and its inhabitants.” LYON will be sold in Williams Sonoma, select Whole Foods locations and La Colombe cafes.
Wind power blowing up in California. The LA Times reported that according to the California Wind Energy Association “wind energy now supplies about 5% of California’s total electricity needs, or enough to power more than 400,000 households.” A lot of that was installed in the Tehachapi area of Kern County, with additional large projects in Solano, Contra Costa and Riverside counties as well. “The total amount of wind energy installations in 2011 created a banner year for wind generation in California and is helping to drive California closer to reaching its goal of 33% renewable energy,” said Nancy Rader, executive director of the California Wind Energy Association.
And that’s it for this edition; stay tuned for more green news.
February 2, 2012
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Philadelphia Eagles cheerleaders wade into Delaware River to raise eco-awareness
Posted by: | CommentsI’ve found that in recent weeks I’ve tended to write about very heavy topics when it comes to enviromental issues. The reality is I should be doing just that as raising awareness for some of the bigger challenges that exist seems to be a never ending quest. Just for tonight I thought I’d focus on something a little less intense and not just as an excuse to show women in bikinis!
The bracelet made from recycled flip-flops as I mentioned.....
The NFL of course holds huge marketing appeal in addition to managing the football league itself and part of the multi-million dollar advertising attack revolves around the official cheerleader squads that are associated with each franchise. The Philadelphia Eagles like all teams (I think?) have their own cheerleaders who are making an environmental statement by building a theme on their new official calendar ‘Saving The Oceans‘. The calendar is released this week and to celebrate that the entire squad will be getting their hands dirty and pulling assorted trash and debris from the banks of the Delaware River in Philadelphia this evening. It’s supposed to be in nearly 100f when the event begins so a muddy river bank in Philadelphia will not be the ideal place to be. Volunteers are encouraged to join and they hope turnout will be high to help promote the launch of the new calendar.
Each member of the team will be wearing T-Shirts emblazoned with “There Is No Planet B” as they take time to pull refuse from the river. The goal is to removed 300lbs of trash that would otherwise follow the river down to the Atlantic Ocean, an honourable effort which is symbolic of the work needed on rivers and streams everywhere. Oceanic pollution is not being curtailed anywhere near as aggressively as changes to air quality, whether its because so much of the impact occurs hundreds of miles offshore or is perceived as harder to measure and resolve is unclear. The cheerleaders are not new to raising eco-awareness as they have had ‘eco-sexy’ photo-shoots for the last few seasons; featuring bikinis and accessories made from a variety or recycled material. In the most recent photo-shoot a cheerleader wears a bracelet made from flip flips that had washed up on a beach. Another bikini being worn has been constructed from recycled nylon fishing nets.
The effort does more than increase awareness this year as 10% of proceeds will be directly donated to the Gulf Restoration Network, who are working frantically to reduce the impact of the Gulf of Mexico oil disaster. The calendar will be launched towards the end of next week and you can secure your copy via their website.
For more information about the Philadelphia Eagles Cheerleaders Calendar and eco-event click here.
For information about ordering the 2010/11 calendar please click here.
To visit the Gulf Restoration Network site or donate please click here.
Tags: BP Oil Disaster, cleaning inland rivers, deleware river, eco fashion, gulf of mexico damage, Gulf Restoration Network, nfl, ocean pollution, philadelphia eagles, philadelphia eagles cheerleaders, philadelphia eagles cheerleaders calendar, philadelphia eagles cheerleaders calendar event, philadelphia eagles cheerleaders eco calendar, planet forward, recycled accessories, recycled bikinis, Recycling, Saving The Oceans
