In August 2009, SIGG CEO Steve Wasik, posted a letter to customers (scroll to the end of this article to read the full letter) announcing that their former aluminum bottle liner contained trace amounts of BPA (Bisphenol A).  SIGG customers were infuriated to learn that they had been duped.  Most believed that SIGG was a BPA-free bottle, instead it was coated with an interior epoxy liner with BPA content.  Wasik also confessed that they knew about the BPA in SIGG bottles since 2006!!

This month, the CEO has posted a new letter in an effort to diffuse consumer outrage about how SIGG has handled the BPA-liner catastrophe.   SIGG finally apologized for misleading customers for over 3 years.  You can read the full letter at the end of this article.  This is an excerpt from Wasik’s bulletin:

“After reading and responding to hundreds of emails and viewing nearly as many blog & Twitter posts, I realize that my first letter may have missed the mark. What I should have said simply and loudly to all of our loyal SIGG fans is: I am sorry that we did not make our communications on the original SIGG liner more clear from the very beginning.

I have learned much over the past 2 weeks. I learned that many of you purchased SIGG bottles – not just because they were free from leaching and safe – but because you believed that SIGGs contained no BPA. I learned that, although SIGG never marketed the former liner as “BPA Free” we should have done a better job of both clearly communicating about our liner as well as policing others who may have misunderstood the SIGG message. ”

So Wasik declares mea culpa over not being clear about the former BPA liner and everything is ok, right?  An apology hardly restores consumer confidence when you feel betrayed.  Especially since SIGG launched it’s new EcoCare BPA-free liner in August 2008 – apologies that take a year to deliver don’t result in forgiveness.  Plus, SIGG has known since 2006 that it’s former liner contained BPA, so really that apology is 3 years overdue.  The lack of honesty doesn’t exactly build trust.  Sounds like SIGG did what’s best for SIGG and not their customers.

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