Archive for Food Inc

Welcome back to the Planet Forward blog for another edition of our weekly green news highlights. This week: the fight for food labels saying ‘genetically engineered’ so you know what you’re eating; 5 winners of 2012 Green Car Awards from the Detroit Auto show; and 5 awesome Apps for healthy green eating guaranteed to help your sustainable lifestyle.  Just click on the links to learn more.

On January 18, 2012, a new video by Food, Inc. director underscores the need to label genetically engineered food. We have previously reviewed the documentary Food Inc. from filmmaker Robert Kenner and we wanted to learn more about the Just Label It campaign that inspired the video and his participation. The Just Label It campaign “empowers consumers to fight for their right to know what is in their food. The video, “Labels Matter,” is the result of collaboration between the Just Label It campaign and Kenner’s new project, FixFood, a social media platform that aims to empower Americans to take immediate action to create a more sustainable and democratic food system.”  The Just Label It campaign has already assembled 500,000 consumer comments demanding the US Food & Drug Administration (FDA) label genetically engineered (GE) foods. The video is an awareness campaign hopes to get one million consumers to comment to the FDA by mid-April. Check out the video at the bottom of this post.
 

Acura NSX Hybrid Concept (Image Credit: Acura)

It’s time for the 5 Detroit Auto Show 2012 Green Car Awards.  There are some pretty cool green cars on this list of winners.  For example: “The Can’t Miss Award: Toyota Prius C Hybrid - Americans have already taken to the original Prius, a sluggish, not-too-handsome lump of a car, so when Toyota begins offering the smaller, cuter, cheaper model C this spring, things can only get better. The C boasts an awesome 53 mpg, paint options including Habanero (!), Moonglow (!!) and Summer Rain (!!!) and a base price of around $19,000. Home. Run.”  Other categories included the ‘It Followed Me Home, Can I Keep It? Award’ (Smart), the ‘Maybe Next Time Award’ (Lincoln), the ‘Even Better As An Electric Award’ (VW) and the ‘Money No Object Award’ (Acura).

5 Phone Apps for Healthy Green Eating. A more sustainable lifestyle includes buying locally sourced organic foods.  Now, you can use your smartphone, iPad or iPod Touch to download apps that help you locate and choose fresh produce and local and seasonal fruits and vegetables.  Plus, you can learn about food additives and they’ll teach you what to make with your groceries.  Recommended apps include:  Harvest, Food Additives 2, How to Cook Everything Vegetarian, Monterey Bay Aquarium Seafood Watch and Locavore.

I don’t see how anyone can disagree with the Just Label It campaign; consumers should know what they are putting in their mouths to feed themselves and their families.  Are you going to download some healthy green eating apps?  How about those green car award winners?  Comment below and stay tuned for more green news.

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January 19, 2012
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Oprah Winfrey, the granddame of Daytime television, interviewed journalist Michael Pollan, who you may or may not remember as a food expert featured in the documentary Food, Inc. Pollan was on the show promote his new book Food Rules: An Eater’s Manual. When speaking to Oprah about the documentary Food, Inc. he spoke about the difference between chickens today and what he calls “your great-grandmother’s chicken” from 100 years ago. He drew attention to the fact that today’s chicken is not an eco-friendly one, as it is being grown at a faster rate, which means more antibiotics are being used. As a result of the alarming rate of antibiotic, society is then faced with antibiotic resistant germs, known as “super germs”. This is the dilemma of factory-farmed food, which then begs the question is there a way to mass-produce an eco-friendly and sustainable version of the food we eat?

According to Pollan it is entirely possible.  The hitch is that this new method for faming is unknown at the present time; yet ingenuity and perseverance will surely provide a solution.  He says the problem is what he calls the ‘Western Diet’, which didn’t exist 100 years ago; it consists mostly of processed foods that contain copious amounts of sugar and fat with limited to no fruits and vegetables. The ‘Western Diet’ is not an eco-friendly or healthy one, because it inspired heart disease and diabetes to reach all time highs and alarming rates of growth.

This is where his new book Food Rules: An Eater’s Manual comes in.  The publisher describes the book as an “indispensable guide for anyone concerned about health and food. Simple, sensible, and easy to use, Food Rules is a set of memorable rules for eating wisely, many drawn from a variety of ethnic or cultural traditions. Whether at the supermarket or an all-you-can-eat-buffet, this handy, pocket-size resource is the perfect guide for anyone who would like to become more mindful of the food we eat.”  Building on this idea Pollan shared his thoughts on beef and dairy with Oprah. “I’m very picky about the meat I eat,” he says. “I eat grass-fed beef, which is now becoming more common. Yes, it’s still more expensive, but it’s a very sustainable product.” When he’s buying dairy, Michael looks for pastured dairy—milk from grass-fed cows. “It’s got more beta carotene, more omega-3s, all this kind of stuff.” Michael also likes to buy produce from farmer’s markets. “Getting out of the supermarket when we can is a very important part of learning where your food comes from,” he says. “Ask the farmer”.  When they finally started to delve into the book, Pollan shared a few of his rules with the audience:

 food-rules-an-eaters-manual1) Eat food: meaning eat real whole foods, novelty in food is unhealthy for the  most part.
 2) Don’t eat anything your great-grandmother wouldn’t recognize as food: his  definition of this is that she would not understand the idea of yogurt in a tube,  instead mistaking it for toothpaste.
 3) Avoid food products containing ingredients that a third-grader cannot  pronounce: again this is a straightforward rule, simple ingredients and no  preservatives are best.
4) Eat only foods that will eventually rot: Pollan does not consider the Twinkie  food, as it does not really rot.
 5) Eat all the junk food you want as long as you cook it yourself: he says if you enjoy French fries eat them, but make them yourself. If you go through the  process of making fries, or baking a cake etc… you not have it as often because it  takes time and planning, but also it will be healthier as there are not additives,  dyes and preservatives in what you are making and you control the fat and sugar  content.

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So did you watch the 82nd Academy Awards last night? Did you notice (when you weren’t grinning at images of George Clooney or Keira Knightley) that a number of the nominated films had an eco-theme to them? You probably spotted at least one as it was nominated for almost everything (9 nominations in all) including best picture but there were four films in total that had a semblance of green or environmental messages contained within.

Hollywood gathers every March to honour the most creative and talented movie-makers in the industry but last night marked the first Oscars ceremony that so many films which asked their respective audiences to consider matters green were all nominated. In years past the closest we tended to get to films with a global message about sustainability were typically apocalyptic in nature but last nights nominations asked questions both large and small about the way in which we live. So before I get started can you think of the four films that went before the Academy for consideration?

I’ll start with the most obvious, that being James Cameron’s blockbuster Avatar. The film that has now broken all global box office records didn’t win the biggest prizes on offer for Best Picture or Director but in terms of influence you have to acknowledge the audience worldwide. In just 12 weeks the film has grossed some $2.6 billion and remarkably more than 70% of that is from markets outside the US making the film a record breaker in all markets. Has the green message of the film been lost on those who were captivated by the special effects? Research suggests no and that it was impossible to disregard the message in relation to the future of our planet – Cameron suggests the film was to be ‘motivational and ‘a cautionary tale’.

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The second film you may have seen, as it received just the one nomination (best documentary feature) and also won it. The Cove was more than a film, it serves as a call to activism which you can certainly support via their website. I won’t give away everything as it’s a film that should be explored on a personal basis but the synopsis is as accurate as can be:

Utilizing state-of-the-art techniques, including hidden microphones and cameras in fake rocks, the team uncovers how this small seaside village serves as a horrifying microcosm of massive ecological crimes happening worldwide. The result is a provocative mix of investigative journalism, eco-adventure and arresting imagery, adding up to an unforgettable story that has inspired audiences worldwide to action.

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Our third green Oscar nominated film was a documentary that I reviewed on the blog back in November, and like ‘The Cove’ I heartily recommend that you take the time to rent or download a copy of ‘Food Inc’. It’s a film that at best will change the way you consume food or at worst will make you suggest others watch the film. We have to review the way we gather, raise and process our food. It really is as simple as that.

Finally something a little lighter but no less pertinent. I’ll even give you a clue that it was created from the book by the wonderful (and marginally subversive) Roald Dahl. Dahl had an uncanny knack of combining children’s stories with messages that reflected just how much the adults have taken us away from our goals as a society. If that seems a lofty goal for a kid’s film its because you’ve yet to see the ‘Fantastic Mr Fox’ which manages to combine both. The film, nominated for best animated feature film and best original score features Mr Fox leading a campaign against a collection of evil farmers. You need to see it!

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So if you are hoping to see the Oscar nominated films one wet weekend, why not start with these four?

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