Archive for eco-friendly clothing
Artists donate music to Patagonia’s eco-friendly line
Posted by: | CommentsPatagonia, Inc have long been one of the most established names in eco-friendly clothing, the company founded in 1972 have always focused on outdoor wear with an emphasis on hiking, biking, cycling, swimming and surfing. It was fairly natural that they would be one of the earliest companies to lend lasting support to environmental initiatives both in their product line but also in the practices of the company. They’ve been involved with donating 1% of their total sales to environmental groups since 1985 over which time more than $25 million has been donated to different organizations. They also co-founded the ‘alliance 1% For the Planet’ for like-minded businesses and won the 2008 ‘Eco-Brand of the Year’.
Perhaps more importantly the company has strict environmental practices in place when it comes to the products that they manufacture, assessing raw materials and considering environmental impact for all products that they sell. The company also takes part in the ‘Common Threads Initiative’ (a recycling program) and the ‘Conservation Alliance’. The company has now introduced another avenue to support environmental funding with the launch of “Patagonia Music”.
Now their website will sell songs donated by artists for 99 cents each with the entire proceeds from each sale going to an environmental cause just as selected by the artist. The launch will feature 22 tracks by different artists and then a further four songs will be added on a weekly basis. In addition to downloads the compilations also be available as physical CDs (remember them?) at retail outlets.
More than 100 artists have already elected to contribute music to the campaign including Pearl Jam, Los Lobos, Drive By Truckers, Ziggy Marley, Maroon 5 and many more. The founder and owner of Patagonia stated in a press release:
“Patagonia is hopeful other musicians will see that by just donating a song they can easily provide their favorite environmental group with a new stream of financing.”
It’s a novel way for artists to support a cause that their fans will embrace while paying more than lip service to environmental issues. Now that the campaign has launched you can find out more plus purchase and download songs via the Patagonia.com website, an iPhone app or directly via each artists website in association with the company.
Tags: alliance 1% For the Planet, conservation, Drive By Truckers, eco branding, eco friendly shopping, eco-friendly clothing, Los Lobos, Maroon 5, musicians donate to eco business, patagonia dot com, patagonia music, Pearl Jam, Recycling, Ziggy MarleyStella McCartney launches new site which exhibits her style and greener attributes
Posted by: | CommentsShe’s far more than just the daughter of a Beatle although her last name certainly carries some clout and Stella McCartney has forged her own extremely successful career as a fashion designer that has grown significantly in the last 10 years for the 39 year old. What’s more Stella holds environmental matters in great esteem and has dedicated a great deal of her ingenuity and time to trying to better the planet both through increased awareness but also in the causes she supports as well as the items she sells. McCartney has launched a brand new website this week that looks to combine both her flair for fashion and her dedication to making the world a greener place.
While the site of course provides a selection of McCartney’s fashion and accessories including specially commissioned winter collections and a preview of her Summer 2011 work she also wanted the site to reflect a sense of who she is and the values that she holds to be important. After making your decision about the clothing (to purchase or just enjoy looking at her designs) she hopes that the site will also provide a doorway to green issues that perhaps customers haven’t yet considered and may encourage support for shared concerns. While the store provides easy navigation and previews of the clothing the sections that are especially worth looking at are ‘Stella’s World’ and her ‘Green Me’ pages on the site.

Stella McCartney and her Dad
In these McCartney shares daily green tips with respect to her environmental philosophies in the “Green Me” section. Each provides a combination of stories and special features about green issues and shares the designer’s philosophies as well as encouraging people to take part and make a difference. The messages are artfully presented and you sense that her heart is as committed to her cause as it evidently is to her work. She shares her support for animal welfare, meatless monday and eco-friendly fashion underlined with her own participation. It is a really busy time for McCartney who celebrates a decade of her own line of fashion next year and will also be very involved as the creative director during the London 2012 Olympics and Paralympics in conjunction with the Adidas Team. It would be hard to image Stella providing a more lasting effort to the memory of her mother Linda McCartney, herself a keen environmentalist and animal rights activist right up until her death in 1998. Hard to imagine that it has been that long.
To visit the Stella McCartney website and learn much more please follow this link.


