Archive for eco fashion

I’ve found that in recent weeks I’ve tended to write about very heavy topics when it comes to enviromental issues. The reality is I should be doing just that as raising awareness for some of the bigger challenges that exist seems to be a never ending quest. Just for tonight I thought I’d focus on something a little less intense and not just as an excuse to show women in bikinis!

The bracelet made from recycled flip-flops as I mentioned.....

The bracelet made from recycled flip-flops as I mentioned.....

The NFL of course holds huge marketing appeal in addition to managing the football league itself and part of the multi-million dollar advertising attack revolves around the official cheerleader squads that are associated with each franchise. The Philadelphia Eagles like all teams (I think?) have their own cheerleaders who are making an environmental statement by building a theme on their new official calendar ‘Saving The Oceans‘. The calendar is released this week and to celebrate that the entire squad will be getting their hands dirty and pulling assorted trash and debris from the banks of the Delaware River in Philadelphia this evening. It’s supposed to be in nearly 100f when the event begins so a muddy river bank in Philadelphia will not be the ideal place to be. Volunteers are encouraged to join and they hope turnout will be high to help promote the launch of the new calendar.

Each member of the team will be wearing T-Shirts emblazoned with “There Is No Planet B” as they take time to pull refuse from the river. The goal is to removed 300lbs of trash that would otherwise follow the river down to the Atlantic Ocean, an honourable effort which is symbolic of the work needed on rivers and streams everywhere. Oceanic pollution is not being curtailed anywhere near as aggressively as changes to air quality, whether its because so much of the impact occurs hundreds of miles offshore or is perceived as harder to measure and resolve is unclear. The cheerleaders are not new to raising eco-awareness as they have had ‘eco-sexy’ photo-shoots for the last few seasons; featuring bikinis and accessories made from a variety or recycled material. In the most recent photo-shoot a cheerleader wears a bracelet made from flip flips that had washed up on a beach. Another bikini being worn has been constructed from recycled nylon fishing nets.

The effort does more than increase awareness this year as 10% of proceeds will be directly donated to the Gulf Restoration Network, who are working frantically to reduce the impact of the Gulf of Mexico oil disaster. The calendar will be launched towards the end of next week and you can secure your copy via their website.

For more information about the Philadelphia Eagles Cheerleaders Calendar and eco-event click here.

For information about ordering the 2010/11 calendar please click here.

To visit the Gulf Restoration Network site or donate please click here.

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Good Morning everyone, issue 4 of the Green Gazette as we seek out some eco entertainment and inspiration. I’ve found some good stories that I wanted to share today.

I consider myself a city person and as such have a huge aversion to camping, tents, outdoor plumbing and the like. Of course I realise camping is a huge pursuit for many and it’s great to see tent design becoming green. eco-tentThis article features a number of interesting designs that include solar powered lighting, in fact one model even stores solar juice that you can apply to wireless internet! Perhaps I could go camping in 2009? Is there a hotel room nearby for a hot shower? Indeed there is also a model that collects rain and dew for handy h2o to be used for cooking water later on. Outdoor enthusiasts were pioneers in earth awareness and it’s great to see tent design following that path too. Pictured to the right is a tent running entirely on solar energy after a day in the sunshine. You can even program what colour you’d like your tent to glow, I’m serious!

Emma Watson is another high profile actor lending her energy to a green emma-watsoncause. Apart from being a rising film star (Harry Potter series) she is now known in the UK as being an advocate of environmental causes. I remove cynicism when celebrities lend their ‘draw’ to green awareness as it most definitely creates the interest intended and that can never be a bad thing. Emma has acted as a creative consultant for a new line of eco-fashion with an emphasis on childen to develop People Tree. Not only does the collection use 100% organic and Fairtrade certified cotton, it is also made entirely by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in India, Bangladesh and Nepal.

“I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there.” Emma Watson


I encourage you to read this story and watch the video that accompanies it on The Los Angeles Times website today. It’s fascinating insight into a issueca-freeways we tend to ignore unless we live in a city such as Commerce, California. Commerce is a Los Angeles inner city suburb that is at the heart of rail and road networks that bring in over 40% of all imports to the United States. As a result the freeways and rail tracks that criss-cross the neighbourhood create a huge impact on the community. 50,000 trucks per day and hundreds of trains every 24 hours are damaging the air quality significantly in this quiet suburb. The heart of the story is not just the gloomy health statistics but the community activism that is now gaining momentum to improve the situation. As with most green issues we have to be active in small ways or large to create the improvements we seek. We may not live in Commerce (what an appropriate town name) but we are better informed if we understand the hurdles those who live there face daily.

Til next time….Tim


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