Reusable Water Bottle Pledge From Brita
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Brita water is embodying corporate social responsibility by helping the environment through product integration, in their new ad campaign for filterforgood.ca. According to the Filter For Good website all they asked is that people take the pledge stating that you will “help reduce bottled water waste by switching to Brita filtered water and a “reusable water bottle”. You can join the over twelve million other people who have and can take the pledge here.
Once you sign up for the pledge you are informed that the simple commitment you made to carrying a reusable water bottle will prevent 730 plastic disposable bottles a year from going into a landfill. Did you know that according to their facts page “Americans [alone] used 50 billion water bottles in 2006 and sent 38 billion water bottles to landfills, the equivalent of 912 million gallons of oil? If laid end to end, that’s enough bottles to travel from the Earth to the Moon and back 10 times. If placed in a landfill or littered, those bottles could take up to 1,000 years to biodegrade.”
This blogger’s favorite reusable water bottle is the Planet Forward Stainless Steele Bottle (which comes in four sizes and ten colors which range the spectrum of the rainbow). It’s currently available for 40% off with coupon code BGSG40.
This is an amazing product integration opportunity for Brita as they are advertising and selling the virtues of their Brita filtration system (both jug and tap variations) are part of the modern urban environmentalist lifestyle. Once you sign up for the pledge they even give you links to coupons for $5.00 off a new Brita pitcher or faucet, as well as giving you fun facts about the good you doing through your commitment. This creates a positive association between their product and environmental issues, thus empowering the consumer to carry an environmentally sound reusable water bottle.
By using this type of marketing campaign Brita fully understands the principles of Corporate Social Responsibility, which seem to be coming into vogue in the new business climate. It is a new decade, a new year. What changes will you make to stand behind the ideals you believe in? The simplest means of support for the environment and other causes that are near and dear to your heart is to use the power of your wallet, buy product from companies whose products are environmentally sound or have a Corporate Social Responsibility program you can stand behind. How will you spend the five hundred twenty-five thousand six hundred minutes of this year?
1 Comments
February 18th, 2010 at 7:26 pm
Awesome!!