Popular beer company Molson Canadian is making a sustainable difference and giving back to the environment with their Red Leaf Project. The Molson Canadian Red Leaf Project partnered with Tree Canada and committed to planting 100,000 trees from coast to coast across Canada in the summer of 2012. 

Beyond their natural beauty and providing habitat to wildlife, there are many reasons to plant trees. Trees improve air quality, protect our water, prevent soil erosion, conserve energy, and improve economic sustainability. Trees can absorb carbon dioxide (CO2) at a rate of 13 pounds per tree per year.  Every tree planted produces oxygen and reduces carbon dioxide in the atmosphere.

Anyone can get involved with the Red Leaf Project by planting a virtual tree. Just visit their website to plant a tree virtually through their fun interactive game.  The first step is to choose a region of Canada where you want to plant your tree either in the west, prairies, central or east. Then you have to “raise” your tree by virtually digging a hole, planting the seed, watering, and caring for the tree to ensure its survival. This is a multi level video game simulation; it’s fun and raises awareness into what panting a tree means. For every virtual tree planted Molson will plant a real one in the summer of 2012, up to 10,000. So far over 9,126 virtual trees have been planted. Participants are then encouraged to share their tree through social media sites Facebook and Twitter. 

By asking those who participate to share their tree, Molson is getting free publicity for their cause. Not only will friends and followers of those who planted trees be aware of the Red Leaf Project, but they will see that Molson is giving back to the environment.  This is a shrewd marketing move, as there is no better publicity than making your brand socially responsible.

Molson Canadian’s commitment:

“Here’s to our land.  The land that gives us endless freedom and the best backyard in the world.  And here’s to the land that gives us everything we need to make a beer as clean, crisp and fresh as the country it comes from.  For everything this land gives us, it’s time to give something back.  Through ongoing partnerships with Tree Canada, The World Wildlife Fund and with your help, we’re going to give back to this awesome land and make it even better than it already is.”
- Molson Canadian, Made From Canada

In summer 2012, Molson will plant 110,000 trees between their Red Leaf Project and the virtual trees planted. That is an excellent commitment to Canada’s parks and the long-term sustainability of our landscapes.  Cheers to Molson Canadian!
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