When it comes to teaching kids, there is no doubt that since Elmer the Safety Elephant was born, his impact was dramatic. As he spread his message of safety to the streets, he was an instant hit with the kids.    

Now, in a modern day effort to teach children the importance of recycling, new mascots have been created.   Unlike Elmer they are not a cute cartoon character with a video message about safety,  but rather,  these new modern day mascots are fully animated and focus on Reduce, Reuse and Recycle.

Two examples of these are Moby S. Loop which is part of Resource Recovery Fund Board (RRSF), Nova Scotia’s education and awareness team, and Curby the Recycling Robot.

Moby for instance, travels to schools and other events all over Nova Scotia in an effort to support and promote waste reduction, reuse, recycling and composting.  Moby, the robot, operated by remote-control, can speak, shake hands, sing songs, and even do a “recycling dance.”

Curby, as well, is also a Recycling Robot that aims at being an inventive and effective way to teach the importance of recycling.   Curby looks like an ordinary recycling container until he comes alive with such features as rising eye lids which light up.  He also moves, speaks, listens and plays prerecorded cassettes also by remote control.

Although Elmer the Elephant is unlikely to disappear after 50 years, it is clear that he is going to have to make room for the new mascots emerging.  If Curby and Moby garner even half of the success of Elmer, they will prove to be outstanding tools for teaching children the importance of recycling.  Don’t you agree?   

Here is Curby in action. 

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Tags: Curby the Recycling Robot, Elmer the Safety Elephant, kids, Moby S loop, Moby the Robot, Nova Scotia, planet forward, recycle, Recycling, reduce, Resource Recovery Fund Board, reuse, RRSF

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