The triple bottom line is something that is bandied about in many companies, but it’s a true mark of corporate social responsibility. That is because the company in question has built their entire business model around the idea of giving back and being environmentally responsible. That’s the case with a new Canadian company Go Clean Inc. Go Clean Inc. makes Canada’s first waterless carwash in a bottle, aptly named goclean waterless.

Image Credit: goclean.ca

In Toronto, Ontario it is now illegal to wash a car with water because the discharge from the surface of the car goes into storage drains. This soapy run off then gets into and pollutes the water system, and is why Toronto is cracking down on how people wash their cars. Not to mention the waste that goes into washing a car because of the water that it takes to not only create a soapy mixture, but clean it off the surface of the vehicle.

The product is very simple to use and is made from natural and organic soaps. It comes in spray bottle; the consumer sprays the biodegradable liquid on their vehicle and then wipes if off using a soft cloth or shammy. In fact, each bottle contains enough liquid for ten carwashes. According to their website, each bottle saves over 500 liters of water. The product is available in Canadian Tire stores across Canada and for sale online, it retails for $14.99.  Watch the YouTube demo video below.

The triple bottom line and corporate social responsibility comes into play not just from water conservation, but also because with each bottle of goclean waterless purchased, Go Clean Inc. will donate to the African Well Fund (AWF). AWF is a “non-profit organization dedicated to raising funds for building and maintaining wells in Africa.” Each individual purchase of goclean waterless “provides water for 21 days” to people in Africa, and according to their website that is just the beginning of the goclean movement.

This small company was featured on the hit CBC show Dragon’s Den. The dragon’s were suspicious about the product at first. In fact Robert Herjavec said, “you’ll scratch  the paint [ if you wash the car] without water. One thing I was taught was never wash your car without water.” He then tested the product and was amazed when it defied what he knew to be true about carwash solutions. Kevin O’Leary believed in the product, but was opposed to the idea of donating to the AWF for each bottle sold. In the end, Arlene Dickinson, a marketing expert, extolled the virtues of being a triple bottom line company. When O’Leary suggested donating to charity after the product was successful, Dickinson stated, “you either are triple bottom line or you’re not.” In the end it was Robert Herjavec who inked a deal with Go Clean investing thirty-five thousand dollars for ten percent of the company. It shows a commitment to being socially responsible when a new company is willing to turn down much needed investment dollars to stand by their principles.

By being a triple bottom line company, Go Clean understands their market. The product they are producing helps conserve water and they are paying it forward through corporate social responsibility by supporting a similar charity. In the end, this is what will distinguish them even further from the traditional carwashes on the shelf.

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