As previously reported in our Green Gazette (issue 4), London-based ‘People Tree’ has collaborated with Emma Watson to create a line of hand-made eco-friendly clothes.  Well, the line has officially launched and already some of the items are sold out!  Most products in the line named ‘Love from Emma’ are made with organic Fair Trade certified cotton and kudos to People Tree for establishing such a positive partnership with the very popular, socially responsible, eco-minded, Harry Potter film star.

People Tree offers other organic clothing for kids, teens and adults, and their sense of ecology is admirable: “The people we work with have some of the smallest environmental footprints in the world. They live and work in communities without most essentials of modern life – including electricity. They buy few consumer goods, eat locally produced food and use hand production methods to earn their living.”  They go on to describe their simple earth-friendly policy:

People Tree Eco Policy – in a nutshell

• To promote natural and organic farming
• To avoid polluting substances
• To protect water supplies
• To use biodegradable substances where possible
• To recycle materials where possible

According to our friends at ecorazzi, The People Tree line called ‘Love from Emma’ includes designs sketched by Emma Watson while she was filming Harry Potter and the Deathly Hallows.  In a new catalog celebrating the launch, Emma wrote about how she juggled the demanding filming schedule for Harry Potter 7 with her People Tree project:

“I often worked late at night, fitting in meetings between filming Harry Potter 7,” she writes. “In between takes, I sketched and painted. Inspiration came from all sorts of places. Whether I was brainstorming with Tafari, my friend and appointed Menswear Advisor or rummaging through Sophie my flatmate’s wadrobe, I couldn’t have done it without enthusiasm of the peers around me for my project. It shocks me that, even today, only one percent (1%) of the cotton produced in the world is fair trade and organic,” she added.

It’s refreshing when celebrities use their clout to inspire change.  Especially, young stars (she’s 19) who can impact future generations like Emma Watson.  She’s got something for guys and girls in her line and you can check out some of the eco-friendly clothes available for sale over at People Tree.

Let’s hope today’s teen chooses to go green with their wardrobe by taking a page out of the ‘Love from Emma’ catalogue of hand-made eco-friendly clothes.

Tags: Biodegradable, certified organic, certified organic cotton, Earth Friendly, eco-friendly clothes, eco-friendly clothing, ecology, ecorazzi, emma watson, environmental footprint, fair trade, Fair Trade Organic, Harry Potter, Harry Potter and the Deathly Hallows, Love from Emma, organic cotton, organic cotton clothes, organic fair trade certified cotton, organic farming, People Tree, pollution, recycle