Archive for Social Corporate Responsibility
Proctor & Gamble Sponsors Moms
Posted by: | CommentsCanadian athletes are busy getting ready to represent Canada in the London 2012 Olympic Summer Games. Meanwhile, sponsors are already advertising their part in making Olympic dreams come true. A great example is P&G. The brand that owns Covergirl, Crest, Gillette and Tide, just to name a few, is working hard to make this Olympics special for the athletes. How are they doing this? They have declared themselves ‘Proud Sponsor of Moms’. This means “P&G will help moms of Canadian Olympic athletes with their travel costs so they can be in London with their children as they compete. P&G is committed to provide $500,000 to help moms of Olympic athletes travel to the London.”
P&G is doing something special by giving mothers the means attend to the games in these tough economic times. This is a shrewd marketing move as it allows consumers to see them as a socially responsible company. All businesses want to stand out and connect with potential customers, and that is what’s happening here, P&G is standing out amongst Olympic sponsors. Beyond how clever this Corporate Social Responsibility (CSR) plan is, the consumer is drawn to P&G on an emotional level, because everyone has someone who they have supported and wants to seem them triumph. By being emotionally invested in a product it leads to brand loyalty. Not to mention “moms” are P&G’s target demographic, since they usually are responsible for household purchases.
“P&G will continue its support of families of Olympians via on-site activities, such as involvement with the Canada Olympic House (COH) which will support the moms/families of Canadian Olympic Team athletes. Plus, P&G’s portfolio of brands will sponsor athletes and national teams.”
Via Facebook, customers can even send a thank you video to their own mom by uploading photos. This is a way that everyday people can get involved in the spirit of P&G’s campaign. Not to mention that mom will see how the thank you was generated from the company’s page resulting in an indirect way of advertising.
Consumer’s are savvy and want to support brands that have made a commitment to doing social good. Kudos to P&G for supporting Canadian athletes and their families.
Tags: 2012 Olympic Summer Games, Canada Olympic House, Canadian athletes, Canadian Olympians, Canadian Olympic Athletes, COH, Corporate Responsibility, corporate social responsibility, Covergirl, Crest, facebook, Gillette, London 2012 Olympic Summer Games, Olympic sponsors, Olympic Summer Games, Olympics, P&G, Proctor & Gamble, Proud Sponsor of Moms, social reponsibility, Summer Olympics, TideElectric vehicles to be tested by Toronto as part of the FleetWise initiative
Posted by: | CommentsWe’re especially pleased to read that Chevrolet have jumped in with both feet in joining the Toronto Atmospheric Fund (TAF) by supporting the project in making the Greater Toronto Area’s (GTA) automobile fleet as environmentally friendly as possible. Chevrolet are providing test drives for the new electric Chevrolet Volt to vehicle fleet managers throughout the GTA.
It’s an exciting step in the right direction as company vehicles (or fleets) make up a remarkably high number of all vehicles on the road and initiatives such as this can make major inroads for alternate fuel vehicles to change the driving landscape. Julia Langer, TAF’s Chief Executive Officer explains:
“Plug-in electric vehicles offer a tremendous opportunity for commercial vehicle fleet operators in the GTA to dramatically reduce their greenhouse gas emissions. By taking a leadership position and committing to green their fleets, our EV300 partners are enabling Toronto to benefit from the superior environmental performance of plug-in vehicles like the Chevrolet Volt.”
The Volt is receiving encouraging reviews and importantly the extended range of the vehicle makes it the one of the first mass produced cars that will provide a viable alternative for fleet operations. The Volt is powered by a 16-kWh lithium-ion battery pack and electric drive unit that offers electric range between 40 and 80 km in addition to the traditional 1.4L gasoline-powered engine extends the range up to an additional 500 km on a full tank of fuel by operating the vehicle’s electric drive system until the car is recharged. For local fleet use its realistic to say most of the distance driven will be via the battery but the flexibility provided means vehicles being ‘stranded’ is not a concern.
It is expected that Chevrolet Canada will be looking to assess and develop numerous fleet partnerships throughout the country as cities, municipalities and businesses seek to implement more ambitious carbon emission reduction programs while understanding the need for service vehicles is not likely to change. With many more electric vehicles scheduled to be added to the marker in the next 24 months fleet testing and sales could become an important proving ground for these vehicles.
The Toronto Atmospheric Fund (TAF) has for two decades been an advocate for changes in climate, air pollution and energy use in Toronto. They have helped Toronto save millions on energy costs whilst encouraging environmental awareness throughout healthier communities. You can learn more about them here and the FleetWise program here which aims to drive the adoption rate of electric vehicles upward throughout the city.
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Tags: carbon emission, carbon emissions, Chevrolet Canada, chevrolet volt, chevy volt, eco friendly toronto, electrc vehicles, electric cars, electric vehicle fleet, EV300, fleetwise, fleetwise program, fleetwise toronto, GTA initiatives, hybrid vehicles, lithium-ion battery, sustainable practices, TAF, Toronto Atmospheric Fund, toronto environmental issues, toronto fleet vehiclesExcellent forecast for renewable energies, now its up to each of us and governments
Posted by: | CommentsEvery once in a while I read a story that not only fills me with renewed hope about our environmental future but convinces me that science and commitment could see us move away from fossil fuel more rapidly than many projections to date. According to a new study by the Intergovernmental Panel on Climate Change (IPCC) the technology will be in place by mid-century to meet 80% of the planet’s energy needs. The only question then would be whether governments, corporations and the end market will embrace those technologies to that such a transfer of energy sourcing actually takes place.Common sense says why wouldn’t that be the case, but common sense also told us fossil fuels such as oil had a limited future forty years ago. Instead we took the easy and more damaging path.
The report by the IPCC holds the same caveat stating the forecast is only truly attainable if the right energy policies are in place. The news was revealed within the Special Report on Renewable Energy Sources and Climate Change Mitigation (SRREN) summary following IPCC meetings in Abu Dhabi this week. Professor Ottmar Edenhofer, co-chair of the IPCC group who prepared the report explained:
“With consistent climate and energy policy support, renewable energy sources can contribute substantially to human well-being by sustainably supplying energy and stabilising the climate.However, the substantial increase of renewables is technically and politically very challenging,”
It seems that solar power stands to make the greatest advances especially in nations with lower capital reserves. Underlying all of the potential is that the investment would be as prudent as it is environmentally beneficial as there is no finite supply of renewables, the most glaring weakness of fossil fuel dependence. Already the report is being called the most comprehensive review of its kind that studies renewable energy. In all the report assessed over 160 scenarios of future energy development and demonstrated the potential to reduce greenhouse gas emissions by over 30% if implemented. As renewable energy currently provides almost 13% of global needs it would be simple to establish targeted benchmarks every 5 to 10 years for the next 4 decades so that this becomes far more than a pipe dream.
Globally the report shows that long term options would be best met by bioenergy, followed by solar and then wind although solar power is expected to lead the way in the next few years. One very important footnote is that although the science and innovation is well positioned to make this achievable, government and legislation will drive it forward.
Let’s hope they teach that in schools to the voters of tomorrow as their futures may well depend on it.
Learn more about the work of the Intergovernmental Panel on Climate Change by following this link.
IPCC report – video overview
Tags: abu dhabi, biofuels, Climate Change, climate policy, co2 emissions, eco friendly fuel, energy plan, energy policy, fossil fuel dependence, future energy sources, future fuels, future of renewable energy, green energy, green news, Intergovernmental Panel on Climate Change, ipcc, reneweable energy, solar energy, solar power, stainless steel water bottles, sustainable practices
