Archive for Social Corporate Responsibility
New cruse ship sewage ban for 2011
Posted by: | CommentsI’ve never been one who really enjoys an extended period of time in a confined space therefore going on a cruise has never held particular appeal to me. I’ve been on ferries crossing the Irish Sea and the North Sea to visit Ireland and Europe but always using the ship as a method of transport not as a holiday. Naturally without my participation the cruise industry is still huge and growing on an annual basis. While I lived in Los Angeles I marveled at the size of the magnificent ships harboured in San Pedro waiting like sentinels to take their cargo of two or three thousand holidaymakers down the Pacific Coast to various Mexican and Central American ports of call. I never realized until reading a recent article that sewage from these huge vessels was not previously restricted for dumping in coastal waters.
Happily new federal regulations will now ban all cruise ships and larger commercial ships from discharging their sewage within 3 miles of the California coastline according to the US Environmental Protection Agency. The laws come into play in 2011 and it is estimated that the results will keep approximately 20,000,000 gallons of sewage away from coastal waters annually. In addition to cruise ships commercial boats in excess of 300 tons will also be subject to the same rulings. The US Coast Guard will also have the authority to charge vessels with sewage violations. Naturally enough when a cruise ship with sometimes as many as 4000 passengers takes to the seas it becomes the equivalent of a small city offshore and all the resultant pollution that goes with that many residents.
Many cruise lines are stating that the ban will have little impact as they already have internal policies which reflect an earlier law that was passed in 2005 with many operators now keeping sewage in large tanks to either dump further out at sea or transferred to wastewater treatment facilities. Nevertheless the impact on commercial vessels should also help the water quality on the Pacific coast that has continued to deteriorate in recent decades. The law makes perfect sense especially when stringent laws have already been passed to reduce runoff from rivers and sewage centers and pipes that are onshore.
I still don’t think it’s enough to make me want to jump on a 10 day cruise and have dinner with strangers every evening but it’s good to see the EPA holding the cruise industry to task when it comes to environmental matters. Surely the best procedure of all would result in banning the discharge of sewage anywhere on the seas rather than just the coastal barrier that has now been more properly enforced. One step at a time but it’s most certainly a step in a positive direction.
Expedia.com help bring ‘green hotels’ into the marketplace
Posted by: | CommentsThe days of just booking a hotel by calling the chains toll free number have been greatly changed by large online travel agencies who have cornered the bookings part of the market by combining the best in selection, information and pricing - all key factors for someone planning a trip. Expedia.com® have emerged as the largest online travel agency but in addition to value and scope of selection they have also developed 
an online tool that is ideal for the environmentally conscious traveler. Via a very specific approval process hotels can be approved as green properties and customers can now search with that specific criteria in mind .
The Expedia.com Green hotel program has not been activated for very long but new properties keep getting added to the program which now boasts over 2,000 options for the well informed traveler which also is the largest such range of choices amongst online agencies. Tim MacDonald, senior vice president and general manager, Expedia.com adds:
“Expedia.com is committed to helping travelers find the broadest range of ‘green’ properties in the industry, the recent inclusion of Hilton Worldwide’s brands, that use the LightStay system, in Expedia.com’s Green Hotel Program helps fulfill that commitment.”
Expedia expect the choices to grow rapidly in the years ahead as the immportance of a hotel’s practices will soon be akin to their overall facilities and locations as travelers place this ever higher on their list of needs. The company are partnering with a non profit called Sustainable Travel International.org to build even more inroads within the marketplace. Expedia explain part of the approach more fully beneath:
Find green hotels that balance environmental protection and social responsibility—without sacrificing your comfort. Together with Sustainable Travel International, we’ve pinpointed the green hotels that are pioneering green travel practices. Green travel—also known as responsible travel, sustainable travel, eco-tourism, and geotourism—is redefining the travel industry. Hotels and other tourism companies are being challenged to do business in an increasingly environmentally friendly, socially responsible way. This growing demand has spurred many hotels, both large and small, to implement green business practices. To recognize these green hotels, each striving toward the three main areas of sustainability—environmental protection, socio-cultural responsibility, and local economic growth—we’ve compiled a list with the help of Sustainable Travel International!
The example of newly added Hilton’s measurements are a clear indicator of how individual proprerties will be assessed as over 200 operational practices are measured, including housekeeping, paper product usage, food waste, chemical storage, air quality and transportation. Expedia’s purchasing power also means that people who book green are also getting the best available deals for the hotels in question which makes the choice that much easier.
To learn much more about Expedia’s green hotel program please visit for the specific details on their site - or better still bookmark it and use it the next time you travel!!
As BP crisis continues, will drilling moratorium be passed?
Posted by: | CommentsOver two months later it appears that the BP oil disaster in the Gulf of Mexico may be entering a new phase, a phase that hopefully will result in the most success to date in capping the tragic flow of oil into the ocean. While the situation remains precarious and the clean up task still looms large the future of oil shore drilling remains in the balance. Public opinion at present would suggest that some type of changes are desperately needed, whether this will result in a temporary moratorium on deep-water drilling remains to be seen. The Obama administration are anxiously seeking another opportunity to have a legal precedent restrict deep-water drilling after failing on two recent attempts. The hope is that revised evidence that stresses safety concerns coupled with some subtle rewording may result in a temporary freeze allowing the industry to be properly evaluated and changed as needed.
While the legal wranglings look set to continue the current situation continues to worsen by the day. Meanwhile the proponents and opponents of the case are split along the lines you might anticipate; industry experts proclaiming the demands to be unreasonable and too radical while environmental groups applaud the moves and call them long overdue.
The department of the interior have renewed optimism that the case will be supported as new evidence about how the industry can not manage a deep-water blowout and subsequent oil spill is growing in real time as the BP situation continues to develop. One of the very few bright spots with the current disaster is that it may help cement the belief that spill response capacity is not suitable and add gravity to the request to suspend such operations. The initial case wanted to restrict any rigs drilling at a depth of greater than 500 feet while the newest revision seeks to review any free floating drilling rigs. As the landscape keeps changing so does the scope of the proposed restrictions. The industry of course is fearful that the reaction may be overcompensating for the current event, but can your really overcompensate for the worst US environmental disaster in history? That hardly seems possible.
In the meantime the difficult dance between energy/economic needs seeks to be offset by creating a blueprint for a process that better protects the environment. Its almost as if this courtroom drama is scheduled to become a large and very publicized metaphor for the entire ebb and flow of the environmental movement. It’s a theme I find myself returning to -objectors say the costs are too high in a fiscal sense, while activists say there is no greater cost than the result of doing nothing. This is one battle that apathy must not win - the dismay of millions who have watched the escalating tragedy in the Gulf of Mexico must not return to what they were doing before. The easy protest vote seems to be ‘boycott BP’ but the fundamental problems run so much deeper. This is not just an issue with BP - this is an issue with safety and planning, reward versus risk. It’s an issue in which we each hold vested interest.
TOMS Shoes Redefining Social Responsibility
Posted by: | CommentsThere is a lot to be said these days as social responsibility in business becomes more and more prevalent, but there are still 
some that manage to stand out. Have you ever heard of TOMS Shoes? Chances are you haven’t even though they have been featured in many prominent magazines such as O the Oprah magazine, Vogue, People and recently on CBS’s Sunday Morning. You might have missed them as they are not one of the trendsetting, expensive labels like Jimmy Choo, Prada or Manolo Blahnik. The amazing thing about TOMS Shoes is not the shoes at all but rather what they represent.
TOMS Shoes is a company that was founded on a simple premise - One for one. What that means exactly is “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what [they're] all about”. The TOMS Shoes story is an interesting one that completely encapsulates the true meaning of social responsibility in business and life.