Archive for Miscellaneous

Patagonia, Inc have long been one of the most established names in eco-friendly clothing, the company founded in 1972 have always focused on outdoor wear with an emphasis on hiking, biking, cycling, swimming and surfing. It was fairly natural that they would be one of the earliest companies to lend lasting support to environmental initiatives both in their product line but also in the practices of the company. They’ve been involved with donating 1% of their total sales to environmental groups since 1985 over which time more than $25 million has been donated to different organizations. They also co-founded the ‘alliance 1% For the Planet’  for like-minded businesses and won the 2008 ‘Eco-Brand of the Year’.

Perhaps more importantly the company has strict environmental practices in place when it comes to the products that they manufacture, assessing raw materials and considering environmental impact for all products that they sell. The company also takes part in the ‘Common Threads Initiative’ (a  recycling program) and the ‘Conservation Alliance’. The company has now introduced another avenue to support environmental funding with the launch of “Patagonia Music”.

Now their website will sell songs donated by artists for 99 cents each with the entire proceeds from each sale going to an environmental cause just as selected by the artist. The launch will feature 22 tracks by different artists and then a further four songs will be added on a weekly basis. In addition to downloads the compilations also be available as physical CDs (remember them?) at retail outlets.

More than 100 artists have already elected to contribute music to the campaign including Pearl Jam, Los Lobos, Drive By Truckers, Ziggy Marley, Maroon 5 and many more. The founder and owner of Patagonia stated in a press release:

“Patagonia is hopeful other musicians will see that by just donating a song they can easily provide their favorite environmental group with a new stream of financing.”

It’s a novel way for artists to support a cause that their fans will embrace while paying more than lip service to environmental issues. Now that the campaign has launched you can find out more plus purchase and download songs via the Patagonia.com website, an iPhone app or directly via each artists website in association with the company.

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Welcome to part four of an occasional series that I’ve titled ‘the war on plastic’ as I’ve made an unofficial decision that doing all possible to reduce the waste associated with plastic products is a huge part of our environmental responsibility. The war takes on many guises, from recycling to reduction, more educated consumption and the development of suitable and affordable alternatives. Few things are as synonymous with a society built upon convenience and disposable products as the continued rise of plastics. I have no debate that convenience is appealing but at what cost? That’s one of the topics we’ll continue to tackle in this series, for more information and the original post please visit here.

More good news in the battleground this month from the state of California that I feel happy and obliged to share. Over 500 California businesses have signed on in support of a plastic bag ban in the state.

The signatures have been collected by Environment California as many businesses elect to support cities in enacting bans of plastic bags. If approved city egislation would ban certain retailers from automatically offering plastic bags at the cash register. Environment California is a statewide, citizen-based environmental advocacy organization. They draw on 30 years of success in tackling the state’s top environmental problems. The companies that have signed  represent a healthy cross-section of California business, many small retailers and restaurants, boutiques and convenience stores. Gina Goodhill from Environment California adds:

“From a business point of view, banning plastic bags makes sense, and these 500 signatures prove it”

Logic suggests that a decision that has economic and environmental benefits should be met with little resistance. Single use plastic bags costs retailers many hundreds of millions to provide, a cost that retailers of course currently cover. In truth of course those costs are transferred to the customer who doesn’t really need the bag in the first place. A typical supermarket is estimated to spend $20,000 to $70,000 on single use plastic bags at checkout. More and more retailers are promoting special savings for shoppers who use their own bag, or moving toward making sure a customer has to specifically request. Significantly The California Grocers Association, has firmly placed its weight behind the bill. The focus in an economy still in very slow recovery is firmly cost savings, perhaps not drawing on the aesthetic of plastic bag litter (so often ultimately destined via storms drains and rivers to the ocean) and ocean pollution as much as they could but still the proposition looks well supported.

Single use plastic bags of course not free, at around 3 to  3 1/2  cents per bag – the amount is being transferred into the shelf costs of the products you purchase. If you shop at 4 establishments per week and acquire 10 bags a week, those 500+ bags will cost you an extra $15-$20 per year. Even that quantity of bags may actually be much lower than the reality based on statistics.  These numbers made my eyes bulge and inefficiency and waste becomes a vicious circle; in California an estimated 19 billion single use bags are used annually which in turn result in the state spending $25 million each year to clean up and landfill all of the bags. Once again you can guess where that $25 million has to come from.

Arguments against the ban suggest customers will be too greatly inconvenienced and the costs of reusable bags is prohibitive. In which case how did we cope before plastic bags? I went to two stores yesterday and was asked ‘do you think you’ll  need a bag’ – of course not…and I somehow coped. More soon plastic battlers!

Learn far more about Environment California via their official site.

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May
25

Biofuels target of 50% set by USAF and NASA

Posted by: Tim | Comments (4)

Regular readers of the blog will know I’m always on the lookout for interesting stories about renewable energy sources or biofuels, especially when the long term application is potentially going to result some significant movement away from fossil fuels or carbon emissions. Whenever I see a military aircraft on a training flight over the desert here in Arizona I can’t help but wonder just how much fuel is being burned up to put those pilots through their paces. Beyond training of course the USAF consumes a huge amount of jet fuel every year as part of their normal operations, but the good news is that there is a significant change coming.

In keeping with other government funded bodies, the air force has been tasked with becoming more environmentally concerned and as they are leaders in aeronautical technology a move toward biofuels to power aircraft is top of that agenda. An overall goal has been published tasking the air force with converting fuel use to at least 50% biofuels in the years ahead. While the overall fuel consumption is significantly lower than fuel aviation the inspiring part of this change is that many successes could ultimately be transferred to commercial aircraft when proven to be viable. NASA in conjunction with the USAF are conducting fuel and aircraft testing at the Dryden Flight Research Centre in California. Biofuels are being tested on NASA aircraft to gauge efficiency and performance when powered by a series of new modified fuel blends.

NASA are very optimistic about test results what they are calling Hydrotreated Renewable Jet Fuel, project scientist Bruce Anderson explains more:

“It’s made out of chicken fat, actually. The Air Force bought many thousands of gallons of this to burn in some of their jets and provided about 8,000 gallons (30,283 liters) to NASA for this experiment.”

The team will be testing 50/50 mixes of biofuel and jet fuel in addition to biofuel only and monitoring the performance and results. A team effort prevails at the testing ground with representatives outside of the air force and NASA from private industries, academics and other federal branches. These new wave of testing is in some ways comparable to jet engine testing and improvements that were made from the 1940′s onwards with the benefits potentially there to be shared by the entire aviation industry. In addition to fuel performance the testing will evaluate the emissions from various synthetic blends over the course of the project. While the military have already started to use biofuels for some cargo and fighter aircraft the next level of testing is critical if the 50% target is to be reached in the years ahead. Whether it comes from corn or chicken fat isn’t the key factor but finding the right biofuel blend to change the industry will be a giant leap forward as Ruben Del Rosario of NASA stated:

“The use of alternative fuels, including biofuels, in aircraft is a key element for substantially reducing the impact of aviation on the environment and for reducing the dependency on foreign petroleum,”

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