As you many know October is breast cancer awareness month, and many companies are organizing different corporate social responsibility (CSR) initiatives to show their support.  Yesterday, we blogged about what Hard Rock, Coach and Eggland’s Best are doing to help fundraise and increase breast cancer awareness.  Another company, Kruger Products, makers of items like of Cashmere, Purex, SpongeTowels and Scotties are also doing their part to help combat the disease.

Cashmere bathroom tissue designed a signature breast cancer logo embossed toilet paper called the Cashmere Pink roll, to help fundraise. “A fund-and-awareness-raiser for the Canadian Breast Cancer Foundation, twenty-five cents from the sale of each package goes directly to the Foundation.” This means that consumers are able to help support the cause by making a slight change when purchasing a daily lifestyle staple, such as bathroom tissue.

Philip Sparks Design for the 2011 White Cashmere Collection (made from bathroom tissue) Headpiece by Mikki Rizvi Image Courtesy cashmere.ca/english/votecouture/

However, that’s not their only corporate social responsibility initiative to help support the cause because they fundraise further with ‘vote couture for a cure’: “The White Cashmere Collection is the world’s first and only BT (bathroom tissue) couture collection. Starring top fashion luminaries from across [Canada], it is a celebration of the softest feeling next to your skin. The collection debuted in 2004 as a showcase for the brilliance of Canada’s fashion designers and their creations in sumptuous cashmere fabric. Now an eagerly-anticipated annual event, the international award-winning collection progressed to Cashmere BT as its fabric after the first two years.”

These unique designs can be viewed at vote couture for the cure.  For every person that votes on one the designs, Cashmere will donate one dollar to the Canadian Breast Cancer Foundation. The designs are innovative and mesmerizing; most have a touch of pink and all are made from bathroom tissue. The select looks from the collection were even showcased on an episode of CityLine with Tracy Moore. Once the event is over, the dresses will be on display at the Bay store on Bloor St. as well as the location on Bay St. in Toronto and a location in Montreal.

This is a two-fold “fund-and-awareness-raiser” where consumers can either support the cause by buying the Cashmere bathroom tissue product or by simply going online and voting for your favourite look in the 2011 White Cashmere Couture collection.  It’s a great example of corporate social responsibility, by going to great lengths to help support a vital cause.  Yes, they do get some positive press and promote purchasing their bathroom tissue, but they are also donating one dollar just for you to ‘vote couture for a cure’, which is just a click and costs you nothing.  Plus the designs are really cool, especially when you remember the fact that these designs are made from bathroom tissue.  In the end, increased awareness and fundraising for breast cancer research by Cashmere is a great CSR program that we hope helps bring them one step closer to finding a cure.
______________________________________________________________________________
Planet Forward is an online retailer of ethically-made, earth-friendly products designed for everyday use with a distinctly urban feel. Products include reusable stainless steel bottles, stainless steel thermal travel mugs, waste-free lunch bags, reusable shopping bags, Make-it-Yourself toxin-free Green Cleaning kits, organic fashions and other accessories. SALE 50% OFF ALL PRODUCTS – SHOP NOW !