An Eco-friendly Collectible from Broadway play RENT
By
RENT Key chain made from 100% post consumer recycled tires
Any fan of popular culture, Broadway or rock music probably remembers the 1996 smash hit Broadway play RENT. The play that won countless awards including four Tony Awards, a Pulitzer Prize for Drama, became a global phenomenon, ran for 12 years on Broadway and was made into a major motion picture. For those that do not know Rent is Based loosely on Puccini’s La Bohème, Rent tells the story of a group of friends living in New York’s East Village struggling with life, love, drugs and AIDS. This was a play that spoke to people in a way that mainstream theater never really did, and brought new people to into the tradition of the American theater. During a recent tour aptly title RENT: The Broadway Tour, it came to my attention that the play made an eco-friendly move into this new decade.
RENT has always been on the cutting edge of theater and its souvenir merchandise is now no different. As is the case for many frequent theater goers, I have often noticed that an eco-friendly product is hard to find, playbills, and souvenir books are hardly earth conscious. The clothing they sell is not made of organic cotton fabric, and the rest of the merchandise tends to follow suit. RENT however, seems to making a difference, something a fan of the musical theater would appreciate as in keeping with its philosophy of “no day but today”.
One of the two products is an eco-friendly RENT the Broadway Tour - aluminum water bottle made from 100% recyclable materials with the Rent tour logo on it. Another very unique green product is an eco-friendly key chain made from 100% post consumer recycled tires. The Information about the key chain is featured on the back of it, so that fans know that is not just made form recycled material but also the percentage of recycled material used in it.
RENT is giving the eco-minded theater patron the chance to purchase souvenirs with a clear conscience.
