Archive for June, 2009
Earth friendly Promotions meets Plantable Paper!
Posted by: | CommentsBoldly going where no other earth friendly promotions have gone before.
It is safe to say that being socially and environmentally responsible is a growing concern to today’s consumers. Given that, it was o
nly a matter of time before businesses took a long hard look at earth friendly promotions for their marketing initiatives. The result of this seems to be a revamp of an old approach, the leaflet. Gone are the days of glossy handouts and welcome to the days of plantable paper. Yes, you read right plantable paper. Plantable paper alludes to a new technology whereby seeds are embedded into biodegradable paper. Thus, if you plant the slip of paper in the ground or in a pot, then you get a lovely plant or flower from it. This is a great option for a company looking for earth friendly promotions while not overpowering the marketing message itself. It is a subtle way for businesses to show that they value social and environmental responsibility because they are printing marketing materials using this earth friendly product that is not harmful to the environment and does not create frivolous waste.
A Lexicon Of Ecofriendly Words - Volume I
Posted by: | CommentsMaking Sense Of The New Green Vernacular
Keeping track of all the new ecofriendly words being thrown around nowadays can be a daunting task. It’s hard to keep
up and it can easily make you feel left out of the loop. Suddenly terms like carbon footprint, zero waste and sustainable development are commonly used with most corporations proudly declaring their allegiance to all three. In our Lexicon of Ecofriendly Words series we take a more layman’s approach. Kind of like the ecofriendly words on the street.
We decided to kick it off with an “eco” theme for our first instalment so here goes:
Pet Peeve - Idling Cars Not Eco Friendly
Posted by: | CommentsNorth American Idling Is The Opposite Of Green Living
Not only is unnecessarily idling your car not eco friendly, but it’s just plain disrespectful to the precious planet we’re desperately trying to protect. I can’t even begin to tell you how much it irks me to see cars running while no one is in it or when someone is idling waiting to pick up a friend. Obviously, at a traffic light you may not shut off your ignition, but heck, you can every other time. I just saw 2 parked cars last night, idling away as they went into a local store and I was infuriated by the ignorance. And how about ‘warming up the car’ idling, people idling while they wait at a drive thru, or even gridlocked traffic idling.
When you’re idling, is it really so inconvenient for you to turn the ignition and shut off your car? Geez, when people are not eco friendly they are so blatantly lazy about it. Turning that key to off is an extremely low-level commitment in the name of mother earth, don’t you think? Consider the fact that you are burning fossil fuels and emitting carbon dioxide when you’re not even going anywhere!!! To the people who exit their car and leave it idling, I’m comfortable saying, how dare you? Are you living under a rock and don’t know that carbon dioxide is the most significant greenhouse gas linked to global climate change and pollution? Read More→
Greener Lifestyles And Motorola Renew
Posted by: | CommentsRenew - A Step Back To Greener Lifestyles
Motorola Renew: is it a good fit for those living greener lifestyles? Cell phones have always been a fairly disposable item. Though there are companies that recycle them, that is as far as the industry has gone. Well Motorola has heard the call of those wanting to live greener lifestyles and developed an ecofriendly alternative to the traditional cell phone. The question remains is this phone worth the change?
The Renew by Motorola is a new product, which claims to be geared to those interested in ecofriendly living. This ecofriendly alternative phone’s case and packaging are both recyclable and are duly marked as such with international symbols. Motorola seems to not only understand that many consumers are living greener lifestyles but also the importance of corporate social responsibility. More and more companies understand that consumers are holding them to higher standards as they embrace ecofriendly living and push for ecofriendly alternatives. Read More→